Zach Chahalis

VP of SEO + Consultant | 12+ Years

About

Who is Zach Chahalis?

Vice President, SEO at Apartments.com and Freelance SEO at Zach Chahalis Consulting, Inc.
My parlor trick is my ability to name car makes/model from just their lights.
I have an eight-year-old Goldendoodle named Ruger.

Zach Chahalis is the Vice President of SEO for Apartments.com and a freelance SEO consultant at Zach Chahalis Consulting, Inc. In this role, I oversee the development and execution of our SEO growth strategy for Apartments.com and our Apartments network of websites. I also specialize in overall digital marketing/SEO strategy, technical SEO, content strategy, structured data, marketing analytics and replatforming/migration support for enterprise organizations.

Zach has over 12 years of experience in SEO working with enterprise companies as well as several years of experience in SEM/PPC and Analytics.

Outside of work Zach loves anything automotive and he is also a collector of wrist watches. Zach also has a goldendoodle that takes up a good amount of my free time (and is sometimes a helpful secretary).

I Am Available For Freelancing!

Please Reach Out To Me On My Social Channels Or Website.

Reach Out!

Advice For Anyone Joining The Industry

The biggest pivot in “getting into SEO” and being a successful SEO is understanding how everything relates to one another. This is true for an SEO strategy (such as how technical works with content), overall digital marketing (how organic search relates to other channels) and how SEO factors into the bottom line. SEO’s need to understand and speak to the value of their work and specifically how it ties to the bottom line (revenue).

Areas Of Interest

Technical SEO
Structured data
Replatformings/migrations
I enjoy all aspects of SEO and data analytics.

Education, Awards, Certifications

Bachelor of Business Administration concentrating in Marketing/Finance from Emory University Goizueta Business School
In-Progress MS in Analytics program at Georgia Institute of Technology
EmoryMAC Award for Outstanding Academic Achievement in Marketing Analytics
2013 Jack Mangham Experiential Learning Award
Google Analytics IQ Certification
Google AdWords Specialist
Lean Six Sigma Yellow Belt Certification

Affiliations & Past Work

iPullRank
Global Payments, Inc
Search Discovery
Response Mine Interactive
ATLSEO (Co-Founder)
Stacked Analytics

Past Clients Include:

GameStop
Michaels
CoStar
Extended Stay America
Genuine Parts Company/NAPA Auto Parts
Global Payments
Chick-Fil-A
Coca-Cola
Ashton Woods Homes/Starlight Homes
Under Armour
Warner Music Group
TripAdvisor
CVS

Published Work & Inclusions

Watch this video on YouTube

Watch this video on YouTube

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

I’ve had the opportunity to work with over 75 replatformings/migrations/redesigns during my career. There are several particular examples I’m proud of including:

Migrating a large ecommerce brand to a new platform without experiencing any negative fluctuation before jumping 20% in organic revenue and traffic over the following year.

Similarly, I’ve worked with a B2B lead generation site that migrated to a new domain and redesigned their site. As a part of that process, I was able to effectively move the site to a new platform and implement foundational technical and content improvements to the site. This resulted in a 50% increase in YoY organic traffic to the site following the migration.