Veruska Anconitano

Multilingual SEO Consultant | 20+ Years

About

Who is Veruska Anconitano?

Multilingual SEO and Internationalization-Localization Consultant.
Food Travel Journalist of the Year awardee in 2017, 2018, and 2019.
I’m a professional pizza lover and a constant smiler, and I proudly defend these titles at all times.

Veruska Anconitano is a Multilingual SEO and Internationalization-Localization Consultant with 20 years of experience working with established brands that seek to enter non-English-speaking markets. My work is at the intersection of SEO and Internationalization-Localization, where I manage workflows, teams, tech stacks, projects and people in iSEO, i18, and l10n. Leveraging my background in sociology, sociolinguistics, SFL, semiotics, and a master’s in Data Science, I follow a culturalized approach to SEO, Internationalization, and localization that merges sociology, sociolinguistics, and data.

I am a certified project manager who works in English, Italian, Spanish, Korean, French, Portuguese, and Japanese.

I am also an experienced food and travel journalist, certified by the Italian professional association of Journalists (ODG) and a Food Travel Journalist of the Year awardee in 2017, 2018, and 2019. Additionally, I co-founded several sites and magazines covering different niches and sectors and I serve as a mentor for unprivileged girls and over-40s women.

I am an avid traveller and a professional eater, particularly vocal about pizza. A runner and a yogi, I find great pleasure in smiling and being ironic and happy almost all the time.

Advice For Anyone Joining The Industry

Find your voice; it’s yours and no one else’s. Don’t echo or copy others, both in how you present yourself and what you do. Copying others might seem like an easy path, a formula for success, but it is merely an illusion that easily fades when transported into the reality. . Forge your own path and be true to yourself.

Areas Of Interest

My favorite things are languages and, most specifically, the role of language in society and the implications and how this works online.
On-page SEO, Project Management and Data are equally important for my work in iSEO & Internationalization.

Education, Awards, Certifications

Sociology & Sociolinguistics
Semiotics
Marketing & Communication
Data Science

Affiliations & Past Work

Throughout my career, I have had the opportunity to work (and still work with) with diverse brands, such as:

Canva
Amazon
Booking.com
Atlassian
SurveyMonkey
Samsung
eBay
Skyscanner
and many more.

Published Work & Inclusions

Watch this video on YouTube

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Regardless of the results achieved at work, which are a constant stimulus and of which I am very proud, I’m really proud of the work I do to promote the importance of a sociological approach to internationalization and iSEO. I speak at online and offline events, write for magazines and for researches/essays, train people and companies, and mentor people of any kind advocating for a specific focus on language, culture and inclusivity when it comes to international and, most of all, multilingual SEO.

I’m also super proud of mentoring 𝐮𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐯𝐢𝐥𝐞𝐠𝐞𝐝 𝐰𝐨𝐦𝐞𝐧 𝐚𝐧𝐝 𝐠𝐢𝐫𝐥𝐬 who aspire to make their mark in tech (or are still unsure) without wanting to jump into coding. That’s why serving as an Ambassador for Google Women Techmakers is really valuable to me.

Favorite Articles/Publications You Share/Follow

Cool Fact

I’m ambidextrous and enjoy confusing people with this, especially when I’m doing something like cutting food.
I speak several languages and find it fun to switch between them in conversation, just to see how people react.
I also work as a travel food writer and I have a serious love for food and wine. So, my suitcase is always packed, as I’m often on the move with my husband, trying new dishes and tasting local wines for work. [Yes, I know!!]
My bio says everything: I’m a professional pizza lover and a constant smiler, and I proudly defend these titles at all times.