Sophie Logan
Head of Paid Media | 10+ Years
About
Who is Sophie Logan?
- Head of Paid Media at Victress Digital.
- Gold Google Ads Product Expert and a Girls in Marketing mentor.
- Outside of work, I love spending time with my dog Dexter (aka PPC Pug), and all things to do with True Crime.
Sophie Logan is Head of Paid Media at Victress Digital, a micro-agency based in Nottingham, UK.
In this role she is responsible for managing PPC campaigns for their B2B Lead Gen clients, with a strong interest for working with SaaS brands.
Aside from client work, Sophie enjoys speaking at events and writing PPC content. She is also a Gold Google Ads Product Expert and a Girls in Marketing mentor.
Outside of work, she loves spending time with her dog Dexter (aka PPC Pug), and all things to do with True Crime.
Open for new B2B Lead Gen PPC clients & speaking opportunities!
Advice For Anyone Joining The Industry
Don’t try and do it alone.
There are lots of people and communities (both online and in-person) out there who can help you troubleshooting issues, want to discuss platform changes and are even just there sympathise with your everyday PPC frustrations. Get out there and find them!
Areas Of Interest
- Google Ads, Microsoft Advertising and Capterra
- B2B Lead Generation
- SaaS Brands
Education, Awards, Certifications
- University of Essex: MA Advertising, Marketing and the Media
- University of Essex: BSc Management and Marketing
- Gold Google Ads Product Expert
- Google Ads Certified
- Microsoft Advertising Certified Professional
- Marketing O’Clock Top 50 Most Influential PPCers 2022
Affiliations & Past Work
- Head of Paid Media – Victress Digital
- Head of Paid Media – Adzooma
- Paid Media Team Leader – Hallam
- Digital Marketing Officer – The Stroke Association
- Digital Marketing Assistant – Jigsaw 24
Open for new B2B Lead Gen PPC clients and speaking opportunities.
Published Work & Inclusions
Over the past few years I have spoken at a number of events including the
- International Search Summit (Upcoming: November 2023)
- Agency Hackers: PPC Leaders (August 2023)
- brightonSEO (April 2023)
- PPC Live UK (February 2023)
- Hero Conf London (July 2022)
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I’m really proud of the work I do to give back to the community, including my role as a Google Ads Product Expert and being a Girls in Marketing mentor.
- Communities helped to shape the PPC specialist I am today, so it’s very important for me to pay it forward.
Favorite Articles/Publications You Share/Follow
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My dog Dexter, aka PPC Pug!
