Riley Hope
Founder + SEO | 7+ Years
About
Who is Riley Hope?
- Founder of THEY’RE, dedicated to keeping small businesses alive and thriving.
- Supports small businesses, creatives, outsiders, and social enterprises through SEO efforts.
- Enjoys cooking, travelling, getting involved in the local community, and long walks with her chihuahua.
Riley Hope (Vega) is the founder of THEY’RE (she/her/they/them). Riley supports small businesses, creatives, outsiders, and social enterprises through SEO efforts. THEY’RE aims to help create digital equity through providing SEO to these disadvantaged groups. Riley, when not in front of a computer, enjoys cooking, travelling, getting involved in the local community, and long walks with her chihuahua.
Advice For Anyone Joining The Industry
- Stick and outline your morals.
- Don’t work for cheap or free.
- Have patience for yourself and others.
- Learn everyday.
- There’s a million ways to bake a cake, you might as well bake a cake you like.
Areas Of Interest
- On-Page, small Technical- especially for small businesses/non-profits
Education, Awards, Certifications
- MSc in Social Enterprise from the University of Stirling – Dissertation on SEO
- BA in Interdisciplinary Studies from UCF – Thesis on SEO
Affiliations & Past Work
- Open to freelance/business
Published Work & Inclusions
- How AI Will Change SEO for Self-Creators – The SEO Rant
- How to Make SEO Affordable – The SEO Rant
- Riley Hope On Ethics in SEO & Automotive SEO : Vlog #154
- SEO reporting for SMBs – Search With Candour SEO podcast
- Riley Hope on using SEO as part of a COVID recovery for SMBs | Listen Notes
Favorite Articles/Publications You Share/Follow
First Job
- Turner Web Services/SEO Intern at 17
Cool Fact
- I was thrown off my car as it was being stolen at my friend’s concert (after having a tattoo of their band)- been down to help artists since day one!
Favorite Food And/Or Restaurant
- Waffle House in the USA, anywhere that overfries fish and chips and gives extra malt vinegar in the UK/IE
Birthday
- June 14 – Double Gemini
Meet Enchilada (Lada for short, Piggy for a nickname)
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!