Richard Wong
Director of Performance Marketing | 19+ Years
About
Who is Richard Wong?
- Director of Performance Marketing at The SEO Consultant.ai.
- Open for Business/Freelancing & I would love to teach college courses and mentor people.
- Outside of work, I pursue my photography business and play sports with my son.
Richard Wong is a Director of Performance Marketing at The SEO Consultant.ai. I currently focus on serving clients with SEO and paid search strategies in addition to building proprietary analysis tools. I was previously Director of Performance Marketing at Auction Technology Group and Head of Performance Marketing at Backroads. Prior to working in-house I was an SEO strategist for agencies.
What I like to do in work: Content strategy and data analysis
Outside of Work: I pursue my photography business and play sports with my son.
Open to Freelance / Looking For Business
Advice For Anyone Joining The Industry
- Stay curious and build your own websites. Building sites allows you to test different things and develop your skills. To stay in this business as long as I have, you have to always be working on staying on top of things. Working in-house can be rewarding but you can also fall behind if you’re not working on enough different aspects of SEO.
- On the agency-side, you might be working on a lot of things but on a superficial level or only specialize in one area. By maintaining other projects outside of your day job you can fill in these gaps.
Areas Of Interest
- Content
- Technical
- Data Analysis
Affiliations & Past Work
- Open to Freelance / Looking For Business.
- Previously worked for Auction Technology Group, Cozymeal, Backroads, RAPP and The Search Agency.
Published Work & Inclusions
- Vibe Coding a SEO App | The SEO Consultant.ai LLC
- Is AI Search Impacting SEO? | The SEO Consultant.ai LLC
- How To Use AI To Optimize SEO Content Relevance | The SEO Consultant.ai LLC
- Topic Clustering For Content Marketing | The SEO Consultant.ai LLC
- The In-House SEO Survival Guide | The SEO Consultant.ai LLC
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- When I worked for Backroads, I was involved with many aspects of the business. I even convinced the founder to rename one of trip types based on search data & analytics. Other companies have since copied the naming.
Favorite Articles/Publications You Share/Follow
- Vector Embeddings is All You Need: SEO Use Cases for Vectorizing the Web with Screaming Frog
- Blog – DEJAN
- The Ahrefs Blog
- Search Engine Land – News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)
- Zero-Click Search: Where We Are and What To Know About It
Interested In Speaking?
- I would love to teach college courses and mentor people.
First Job
- I’m not 100% sure but I think I worked at the university bookstore as a temp during school break. I learned that I never wanted to do jobs like that again. I need to use my brain to stay engaged.
Favorite Food And/Or Restaurant
- Probably the best experience I’ve had was dining at The French Laundry for my wife’s birthday.
Other Greats!
Articles
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!
Hey SEO’s — Everybody Love Everybody
SEO’s and digital marketers need to build each other up instead of breaking eachother down! The purpose of Digital E-A-T’s!
Stress and Stressability Working on Emotional Regulation
Emotional regulation issues start with emotional triggers. Let’s dig into some of the emotional triggers we encounter in digital marketing.
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!