Pablo Villalpando
SEO Manager | 9+ Years
About
Who is Pablo Villalpando?
- I focus on Technical and Content SEO
- I’ve been in the industry for 9 years. Hello Penguin 3.0 🐧 👀
- I love helping small businesses grow, create jobs, and improve their local communities. Outside of work, I enjoy live music.
Pablo Villalpando is an award-winning SEO Manager at Generation Tux. In this role, I lead technical website optimization and content marketing efforts to hit aggressive revenue goals through SEO. As a highly collaborative role, I partner with other digital marketers, a product manager, designers, developers, and engineers to ensure our SEO roadmap is executed on and aligned with company objectives.
I’ve been in the industry for 9 years. After 6+ years in the agency world, I am fortunate to have developed a well-rounded background on technical, content, and off-site SEO. I’ve had the privilege of owning SEO Strategy for hundreds of companies, from local family businesses in Maine to international brands like Meta, HP, and my personal favorite Dungeons & Dragons.
At work, I love cross-team collaboration, breaking down silos, and sharing success stories. It gets people pumped and excited for more! Outside of work, I enjoy volunteering with non-profits, astronomy, live music, and video games. Catch me at the Texas Solar Eclipse Festival this April!
Advice For Anyone Joining The Industry
- Get your hands dirty! Learn how to build, break, and fix websites. Don’t be afraid to fail and always experiment.
- SEO can be an intimidating and homogeneous workplace. Find a community like Latin@s in Tech, Women in Tech SEO, or Neurodivergents in SEO where you feel supported by like-minded peers.
Areas Of Interest
Content
Education, Awards, Certifications
Education:
- B.A. in Sociology from CSU, Chico
Awards:
- Performance and Results – Edgie Award (BrightEdge)
- Best Use of Search – B2B (Global Search Awards, 2021)
- Young Customer Service Professional of the Year (2018)
Certificates:
- BrightEdge Certified Professional (BrightEdge)
- Content Marketing Mastery (DigitalMarketer)
- Analytics and Data Specialist (DigitalMarketer)
- Search Marketing Specialist (DigitalMarketer)
- Customer Value Optimization Specialist (DigitalMarketer)
- Optimization and Testing Specialist (DigitalMarketer)
- Google Mobile Sites Certification (Google)
- Google Analytics Certification (Google)
Affiliations & Past Work
Open to freelance
- Generation Tux
- Meta
- Victorious SEO
- V Digital Services
- Digital Current
Published Work & Inclusions
- Delete your pages and rank higher in search – Index bloat and technical optimization 2019
- Website Architecture SEO: How To Build a Search-Friendly Website
- Hreflang Tags: The Ultimate Guide
- Website Migration SEO Checklist: How to Migrate a Website Without Losing Traffic
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
Favorite Articles/Publications You Share/Follow
Ahrefs blog is great but following top SEO leaders on LinkedIn is even better so you can get a lot of context and commentary on industry changes. Here are my favorite:
Cool Fact
I did SEO for The Hulk (Mark Ruffalo / thesolutionsproject.org).
Favorite Food And/Or Restaurant
Street tacos from Tijuana 🌮
Birthday
June 1st
Meet Chia!
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!