Navah Hopkins
Paid Search Consultant | 15+ Years
About
Who is Navah Hopkins?
- Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.
- Frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
- I enjoy playing with my three rescue pups: HK, Freyja, and Momo
A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker, Navah began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
When she’s not helping brands achieve success on the path to profit and victory, Navah enjoys playing with her three rescue pups: HK, Freyja, and Momo. She also enjoys gaming (board and video games), and rocking out to power metal.
Advice For Anyone Joining The Industry
Digital marketing demands analytical minds who can answer why a thing should be done just as well as why. You’ll constantly be learning and it’s ok to fail fast in the name of testing and learning. So long as you have a why, you’ll be fine.
Also, ethics above all else. once your good name is spent, you will not get it back. No amount of short term profit is worth the lifetime of reputation management you’ll need to invest in if you engage in less than ethical practices.
Areas Of Interest
- PPC
- CRO
- Analytics
- Business Development
- Content
- Social
Education, Awards, Certifications
- BA in English Literature
- Certified in Google Ads and Microsoft Ads
Affiliations & Past Work
Current:
Past:
Published Work & Inclusions
- Ask Me Anything About PPC – SEJ
- Conversion Rate Optimization Made Fun: Kalicube Tuesdays with Navah Hopkins and Jason Barnard
- Competitor Analysis with Semrush
- Gallery | Navah Hopkins Consulting LLC
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
I’m very blessed in being able to share my knowledge on the international speaking circuit as well as local universities. Through this work I’ve been able to start a mentorship program enabling folks to break into the industry and make meaningful income ($5k-$8k per month) through digital marketing. I’m very proud of my apprentices and how they’ve been able to do well by doing good by the brands they serve.
I’m also very proud of my data research projects that have helped shape strategies shared. Some include the focus on STAG over SKAG, 5-7 ad groups per campaign, as well as making sure you can afford at least 10 clicks for non-branded search.
Favorite Articles/Publications You Share/Follow
Cool Fact
- I’m an avid metal fan and motivated by power metal.
- I’m also a big star wars nerd and align somewhere between Sith and Mandalorian.
- I used to run a Mando clan in the SWTOR MMO.
Favorite Food And/Or Restaurant
While my favorite food is sushi and tapas, I’m giving the nod to Sorrento’s in Johnston RI because they’re wonderful and deserve the positive SEO.
Birthday
October 8th
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I have three dogs! HK (named for the star wars character) is my boxer/lab/pitt bull mix, Freyja is my Husky, and Momo is my pirate mutt (she steals hearts and snacks)
