Lisa Raehsler

Founder + PPC Strategist | 25+ Years

About

Who is Lisa Raehsler?

Chief Strategist and Founder at Big Click Co.
I specialize in integrating GA4 with advertising initiatives to surface actionable data that can improve campaign performance.
I am a huge classic Atari fan and own every Activision game ever made for Atari 2600.

Lisa Raehsler is the Chief Strategist and Founder at Big Click Co. My professional mission is to help businesses reach their goals through paid search ads, paid social ads, display, and audience targeting strategies. My 25+ years of online advertising industry experience and management of hundreds of PPC accounts enables me to provide creative ad strategy solutions to meet and boost program goals.

I specialize in integrating GA4 with advertising initiatives to surface actionable data that can improve campaign performance.

Personal passions: my son, yoga, travel, Atari 2600 retro gamer

Advice For Anyone Joining The Industry

The search industry is complicated and paid media/PPC evolves at a rapid pace. Pursuing a combination of formal training, on the job training, and collaboration with others will help new comers see the bigger picture. There really isn’t one way to be successful, so exploring diverse POVs can open the most opportunities.

Areas Of Interest

I’m really interested in video ads, YouTube, and using analytics to see a client’s big picture and how PPC and search impacts every part of their online efforts.

Education, Awards, Certifications

B.A Economics, Business Behavior and Policy, Valparaiso University
Ongoing certifications in Google Ads and Google Analytics
Bing Ads MVP Award Winner
Named as a Top 25 Most Influential PPC Expert for three years

Affiliations & Past Work

My company is Big click Co and I am happy to meet new people interested in boosting their paid media program.

Published Work & Inclusions

Lisa Raehsler, Author at Search Engine Journal

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Had the amazing opportunity to teach and learn through my adventures speaking and writing about the search advertising industry for 15 years.
Over 150 articles published as a contributor to leading industry publications on topic of marketing and PPC. Over 50 speaking engagements in the U.S. and internationally.

Favorite Articles/Publications You Share/Follow

I generally follow a variety of search industry pubs, economic pubs and newsletters, and Google Alerts for ads and video happenings.

Cool Fact

Little known fact, I am a huge classic Atari fan and own every Activision game ever made for Atari 2600.
Recently bought the new 2600+ which is is compatible with original 1980’s game cartridges. I’ve said too much…

Favorite Food And/Or Restaurant

I love a good wood-fired pizza! Overall I really do try to practice mindful and healthy eating because I need my energy for PPC efforts.

I have a high-energy, trouble-making french bulldog named Blaze. He is a graduate of obedience level 1 class and will be pursuing level 2 this summer. His interests include chewing things he should not.