Kelly Wade
Full Funnel Marketing Specialist | 10+ Years
About
Who is Kelly Wade?
- Full-funnel marketing specialist at K. M. Wade.
- I have a PhD in Chemistry/Biochemistry/Biology from the Australian National University, Australia
- I am fascinated by dragons!
Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems, efficiently generate sustainable growth with strategic marketing assets that attract, nurture, convert, and retain the target market.
To convince people to buy from you, you need to effectively communicate the value of your offerings, but that’s a challenge when you’re short on time or don’t have the in-house writing, marketing, and strategy expertise you need. K. M. Wade’s in-depth research, sensational SEO, bespoke strategy, efficient project management, and audience-focussed content writing and copywriting services could give you strategic marketing assets for your entire sales funnel, so you win more sales and your business grows consistently and sustainably.
Advice For Anyone Joining The Industry
Don’t just focus on SEO. SEO is an incredibly powerful tool, but its use is substantially limited if it’s not integrated with other tools and it’s painful for businesses to have to hire lots of different experts for every project.
So, rather than becoming solely an SEO expert, I’d recommend combining it wither a second expertise. E.g. Skilled writers can become SEO copywriters or content writers, skilled graphic designers can become SEO + UX graphic designers, and programmers can become SEO web developers.
Areas Of Interest
My two primary interests when it comes to SEO are on-page SEO and SEO strategy, including how SEO can be integrated with other aspects of marketing to build powerful content-copy funnels that attract and convert audiences as fast as possible.
Education, Awards, Certifications
- PhD (chemistry/biochemistry/biology) from the Australian National University, Australia
- Bachelor of Forensic Science from Deakin University, Australia
- Member of the Australian Marketing Institute PRINCE2 Foundation and Practitioner Certified
- Fabulate Fab Four winner 2020
- CorporateLiveWire New South Wales Prestige Awards winner 2020/21
- Best Small Business Marketing CEO (New South Wales) from C-Suite Awards 2023
- ClickMinded SEO Certified
- ClickMinded Conversion Funnel Certified
- HubSpot Academy Content Marketing Certified
- HubSpot Academy Inbound Certified
- HubSpot Academy Social Media Certified
- HubSpot Academy Email Marketing Certified
Affiliations & Past Work
Other places I’ve worked:
- Australian Government Department of Industry, Innovation, and Science
- Australian Institute of Marine Science
- Australian Measurement Institute
Places I’ve represented Australia:
- OECD
- APEC
Examples of brands I’ve helped achieve their marketing goals:
- Lenovo
- ANZ
- Sydney Zoo
- Rebecca Campbell
- Renault
Published Work & Inclusions
- Prohormone-substrate peptide sequence recognition by peptidylglycine a-amidating monooxygenase and its reflection in increased glycolate inhibitor potency (note I published this under my maiden name)
- Why do Aussies choose to flout medical advice
- Why are Australians such coffee connoisseurs
Favorite Articles/Publications You Share/Follow
Cool Fact
- I’m fascinated by dragons.
Favorite Food And/Or Restaurant
- Italian
