Jon LaFerriere
Digital Marketing Consultant | 10+ Years
About
Who is Jon LaFerriere?
- Jon LaFerriere is the Principal Consultant at Rare Dog Marketing Co.
- I have worked with brands like Victoria’s Secret, Absorb LMS, Totally Promotional, Tully Rickney PLLC, AT3 Tactical and more from both the perspective of a tactician and a strategic leader.
- I went to art school and ended up in digital. Go figure. (No regrets)
Jon LaFerriere is the Principal Consultant at Rare Dog Marketing Co.
With over a decade of experience in digital marketing, Jon’s had the privilege of working on brands like Victoria’s Secret, Absorb LMS, Totally Promotional, Tully Rickney PLLC, AT3 Tactical and more from both the perspective of a tactician and a strategic leader.
Jon LaFerriere confidently crafts versatile digital marketing campaigns using channels like SEO, SEM, social media, email, and content. His hands-on experience enables him to spot opportunities, create powerful campaigns, and predict their effects, offering clients a well-rounded digital marketing strategy.
Advice For Anyone Joining The Industry
Keep calm and strategize on. In this industry, projects (and teams) are always changing. Where there is turnover, there is opportunity.
Do top-notch work, always research, ask for advice, and never burn bridges.
Areas Of Interest
E-Commerce Marketing, E-Commerce SEO, Technical SEO, Content SEO, Mult-channel marketing, Paid Search, Branding, CRO, Organic Search Optimization (OSO), Brand Experience Design, Go To Market Strategy
Education, Awards, Certifications
- BFA in Illustration (Art School)
- Google Ads
- Google Analytics
- Technical SEO (SEMRush)
- and other certs like this (see LinkedIn profile for all certifications)
Affiliations & Past Work
Digitas, WPromote, Victoria’s Secret, Absorb LMS, NDZ Performance, AT3 Tactical, Tulley Rickney PLLC, Impravata, Wiley Efficient Learning, Carlow University, Leviton MFG, Totally Promotional – Open to freelance
Published Work & Inclusions
Favorite Articles/Publications You Share/Follow
Cool Fact
I went to art school and ended up in digital. Go figure. (No regrets)
Favorite Food And/Or Restaurant
Depends on the day! Rough day? Noodles and Company. Good day? My wife and I like a hip place called “The Beam House” in Glastonbury CT. Fun fact, the owner’s name is also Jon. Nice guy.
