John Vantine
Director of SEO | 18+ Years
About
Who is John Vantine?
- Director of SEO at GoodRx.
- I was instrumental in building/launching GoodRx Health in September of 2021, which recently surpassed 14mm monthly sessions!
- Trail running keeps me sane, and I recently celebrated my 40th birthday with a 40 mile run through Joshua Tree.
John Vantine is Director of SEO at GoodRx. In this role, I lead a team of amazing SEOs, own the holistic SEO roadmap for all GoodRx products, and work cross-functionally to educate about SEO and evangelize best practices across product, design, engineering and BI.
Advice For Anyone Joining The Industry
- Network! Find a local SEO meetup. Talk to a variety of folks. Consider the source of your information, especially on Twitter/LinkedIn/etc – there are lots of self-proclaimed experts out there who speak confidently and have large followings… but don’t get into the weeds themselves.
- Ideally you’ll set aside some time to build your own website and practice some SEO techniques on it to get a sense of what works for you.
- Also keep in mind that tactics may work well in one industry/scenario but less effective in another.
Areas Of Interest
- Technical SEO
- SEO Product Management
Affiliations & Past Work
- GoodRx
- TrueCar
- Edmunds
- Wpromote
Published Work & Inclusions
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I was instrumental in building/launching GoodRx Health in September of 2021, which recently surpassed 14mm monthly sessions and is now a core part of the GoodRx business, competing with the likes of WebMD, Drugs.com and Healthline.
Favorite Articles/Publications You Share/Follow
- San Francisco SEO and Internet Marketing | Blind Five Year Old
- Eli’s Newsletter | Eli Schwartz
- Growth Memo | Kevin Indig
First Job
- Graphic design (does anyone call it that anymore?) for US Auto Parts, an automotive ecommerce site.
Cool Fact
- Trail running keeps me sane, and I recently celebrated my 40th birthday with a 40 mile run through Joshua Tree. I wrote about the experience here: 40 Miles for 40 Years: An Epic Birthday in Joshua Tree
Favorite Food And/Or Restaurant
- Pizza! Lately I’ve been obsessed with Bookie’s in Santa Cruz.
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Memphis is the most adorable derpy bulldog of all time, here’s a video of him in action:
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!