John McAlpin
Head of SEO | 10+ Years
About
Who is John McAlpin?
- Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.
- 10+ years providing advanced SEO consultations to organizations of all sizes.
- Currently accepting new clients at johnmcalpin.com.
John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer. As an independent consultant, he focuses on creating scalable digital marketing platforms for both large and small marketing teams. Currently, he spends most of his time creating custom WP CMS experiences for marketing teams with complex web needs.
John has 10+ years providing advanced SEO consultations to organizations of all sizes. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. John also frequently contributes to Search Engine Land and Search Engine Journal.
Advice For Anyone Joining The Industry
Stay curious and keep learning!
Areas Of Interest
- Web development
- Technical SEO
- Advanced reporting dashboards
Affiliations & Past Work
Currently accepting new clients at johnmcalpin.com
Published Work & Inclusions
- SMX Masterclass 2024
- State of Search Conference
- How To Spy On Competitors With Python & Data Studio
- How I earned a knowledge panel without a Wikipedia page
Favorite Articles/Publications You Share/Follow
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!