JL Faverio

Web + SEO Expert | 15+ Years

About

Who is JL Faverio?

Web and SEO Expert at Small Business Fanatics.
My work focuses on technical SEO, WordPress development, and digital strategy, ensuring sites run fast, secure, and rank well.
I build massive, resource-heavy websites for fun. I’ve managed over 100 websites at a time and specialize in optimizing performance, security, and SEO at scale.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines. My work focuses on technical SEO, WordPress development, and digital strategy, ensuring sites run fast, secure, and rank well.

I’ve been in the industry for 15+ years, handling everything from high-profile migrations and security fixes to full-scale SEO campaigns and web builds.

I like solving technical challenges, streamlining websites, and making data-driven decisions that boost rankings and performance. Outside of work, I spend time building resource-heavy websites, experimenting with digital marketing strategies, and working on my xerophyte.garden project.

Open to freelance and consulting opportunities.

Please Reach Out To Me On My Social Channels Or Website.

Reach Out!

Advice For Anyone Joining The Industry

Learn by doing, break things, fix them, and figure it out as you go. This industry moves fast (especially since ChatGPT) so stay adaptable and always be learning. Google everything, test solutions, and document what actually works. And remember, imposter syndrome is normal, just focus on executing and improving.

Areas Of Interest

Technical SEO
On-page optimization
Site performance
Security
Project/client management
Large-scale website rebuilds.

Education, Awards, Certifications

Semrush SEO Toolkit Exam
Semrush for Digital Agencies Certification
SEO Fundamentals Exam
SEO: Ecommerce
Competitive Analysis and Keyword Research Course
Keyword Research Course with Greg Gifford
Google Analytics 4 (GA4) Essential Training
Google Analytics: Spam Proofing
Google Analytics Essential Training
Technical WordPress SEO
WordPress: Using a Content Delivery Network
WordPress 5 Essential Training
WordPress: Accessibility

Affiliations & Past Work

Current:
- Owner of Small Business Fanatics, specializing in WordPress development, SEO, and website management. Board member at BayAreaSearch.org. Open to freelance and consulting opportunities.
Past:
- Sterling Sky, In-house Web Developer (2023-2024)
- Local SEO Guide, SEO Consultant (2022-2023)
- Boylan Point Agency, Lead Web Developer (2017-2022)
- Bay Area Website Designer, Owner (2010-2017)

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Maintained #1 rankings for “bartending school” and “hire a bartender” nationwide for National Bartenders for years.
Achieved #1 position for ‘business law’ in California for a top law firm.
Rebuilt a 40,000-page attorney directory site, optimizing for speed, SEO, and UX.
Successfully cleaned and restored dozens of hacked WordPress sites, including high-profile migrations with zero downtime.
Managed over 100 websites at a time while leading SEO and web dev efforts at Boylan Point Agency.

Favorite Articles/Publications You Share/Follow

The SEO Community Newsletter
Search Engine Journal
Search Engine Land
Moz Blog
Ahrefs Blog
Semrush Blog
Google Search Central Blog
Sterling Sky Blog
Marie Haynes Blog
Web.dev

First Job

My first gig was for a local moving company needing a new website. I found them on Craigslist and was paid $10/hr and I was ECSTATIC! They also paid me to install a security surveillance system which was also something I never did before.

Cool Fact

I build massive, resource-heavy websites for fun. I’ve managed over 100 websites at a time and specialize in optimizing performance, security, and SEO at scale. Also, I’m a paid member of The SEO Community Newsletter, staying ahead of industry trends.