Jacob Clarke
SEO Analyst | 5 Years
About
Who is Jacob Clarke?
- Organic Growth Analyst at NerdWallet.
- My expertise is leading SEO content strategies to help businesses rank for valuable keywords.
- A video of me juggling lightsabers was featured on an episode of the YouTube show Hot Ones.
Jacob Clarke is an Organic Growth Analyst at NerdWallet for the credit card and travel verticals.
I’ve worked in SEO for almost 5 years, and my expertise is leading SEO content strategies to help businesses rank for valuable keywords.
Outside of SEO, I enjoy the NFL and superhero movies!
Advice For Anyone Joining The Industry
Closely track the performance of all your keyword recommendations: the keyword rankings for the page, its traffic, and on-page conversions.
A huge part of the success of your SEO campaign comes down to “Did we target keywords our site could rank for, and ones that bring real value to the business?”
If your recommendations are working, double down on what you’ve been doing! But if you aren’t seeing the results, adjust your criteria for keyword selection!
Areas Of Interest
- Keyword research
- Producing content
- SEO data
Education, Awards, Certifications
- BS in Business Administration: Marketing, and BS in Journalism from Liberty University
Affiliations & Past Work
- NerdWallet
- Healthline
- James Allen
- Brilliant Earth
- FiscalNot
- WTOP
- Mattress Warehouse
Published Work & Inclusions
- How To Get SEO Clients Started With Content
- What is Topical Authority in SEO & 5 Case Studies
- High Converting Keywords: Find Yours & Learn to Craft an Enticing Offer
- Keyword research for SEO: where do you start?
- New Authority Score: The Most Manipulation-Resistant Metric
Favorite Articles/Publications You Share/Follow
Cool Fact
A video of me juggling lightsabers was featured on an episode of the YouTube show Hot Ones, with Star Wars actor John Boyega.
Favorite Food And/Or Restaurant
- If chicken parmigiana is on the menu … it’s an easy decision!
