Holly Miller Anderson
SEO Product Manager | 15+ Years
About
Who is Holly Miller Anderson?
- Lead, SEO Product Manager at Under Armour.
- Advocate for omni-channel digital marketing and SEO product management as a discipline and writes about such topics in industry publications.
- I was a competitive ballroom dancer for several years competing with my dance partner in International Standard style ballroom dance.
Holly Miller Anderson is currently a Lead, SEO Product Manager at Under Armour. In this role, she partners with cross functional teams to build features and functionality that drive incremental organic revenue and traffic for the brand’s online presence in North America. Her passion is collaborating with many different teams to grow Under Armour’s presence, product lineup and brand loyalty.
With a background in broadcast journalism, advertising and filmmaking, coupled with a traditional marketing degree, Holly brings a truly unique perspective to the industry and is an expert at helping businesses grow online and tell their story. She has more than a decade of broad, digital marketing experience growing SEO as an acquisition channel in various roles from consultant to agency and in-house Product Manager at enterprise level brands.
Outside of her full time role, she is an advocate for omni-channel digital marketing and SEO product management as a discipline and writes about such topics in industry publications. She is engaged in the SEO community as a search awards judge and conference speaker.
Holly loves maintaining an active lifestyle. She and her husband have a 2 year old golden retriever and they’re are at their local cross-fit style gym at least three times per week. A big benefit since her husband is also a chef.
I Am Available For Consulting!
Advice For Anyone Joining The Industry
You must put in the work and be proactive to learn and apply SEO. I recommend doing things like starting your own website/blog to develop your writing and SEO hypothesis, join an industry Slack community, sign up for the reputable newsletters (I list these types of references on my professional site), read the Quality Rater Guidelines, read the algorithm update articles published on developers.google.com, go to as many conferences or local meetups as you can and network with those in the industry, get a mentor.
Areas Of Interest
Product Management in SEO, user-centric SEO, holistic SEO, growth marketing, technical SEO, omni-channel strategy, e-commerce SEO, brand awareness, EEAT, the evolving digital marketing landscape.
Education, Awards, Certifications
- Bachelor of Arts, Chapman University in PR & Advertising
- Full list available on https://www.linkedin.com/in/hollymiller1/
Affiliations & Past Work
I do take on a handful of select clients for consulting work. More info can be found on my professional website.
Published Work & Inclusions
- Most of my latest articles are linked on my author page on SEL.
- Why SEO should be a product
- Why SEO is a great investment, not just a cost
- Adaptability: The new competitive advantage in SEO
- In-House SEO: Strategies, Struggles, and Solutions For In-House SEOs
- Interview with Ann Handley – Chief Content Officer at Marketingprofs – YouTube
- Interview with Robert Rose – Founder at the Content Advisory – YouTube
- Interview with Joe Pulizzi – Founder at Content Marketing Institute – YouTube
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
I’m most proud of being an SEO that helps all different types of brands grow organically online through sustainable, proven fundamentals. I love collaborating to get work across the finish line. I’m am always learning and trying new things to make myself and those around be better than they were yesterday.
Favorite Articles/Publications You Share/Follow
- Seth Godin’s Blog on marketing, tribes and respect
- MarieTV: Learn About Our Award-Winning Show
- The SEO Sprint | Adam Gent
- Podcast – Gary Vaynerchuk
- The #SEOFOMO Newsletter
- Dr. Marie Haynes’ weekly SEO and AI newsletter
- San Francisco SEO and Internet Marketing | Blind Five Year Old
- Subscribe | One Thing Better
- Eli’s Newsletter | Eli Schwartz
- SEO Newsletter that the pros subscribe to: #SEOForLunch
Cool Fact
I was a competitive ballroom dancer for several years competing with my dance partner in International Standard style ballroom dance.
Favorite Food And/Or Restaurant
(anything my husband makes). I love eggs especially in a breakfast burrito.
—
Meet Rizzo! He came into our lives in 2021 as a puppy. Fun fact, he and his brother were the last two of the litter to be adopted. We got Rizzo and my husband’s childhood friend & his wife adopted the other, Gus, pretty much on a whim when we were all out running errands at Cabela’s. We were only going in to purchase a pair of slippers and literally ended up walking out with puppies.
