Giulia Panozzo
Director + Technical SEO | 7+ Years
About
Who is Giulia Panozzo?
- In-house Director of Customer Acquisition and a freelance neuromarketing consultant at Neuroscientive.
- Speaker at international industry conferences, where I talk about customer and organisational behaviour, search and data analytics.
- I’ve been a figure skater my entire life, even in a professional capacity at some point. I’m also a fire spinner/breather.
Giulia Panozzo is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant at Neuroscientive.
In my role, I bring 7+ years of experience in technical SEO and international strategy for e-commerce, with previous jobs in travel, finance and marketplace. My background before digital marketing is in Neuroscience research, which I now leverage to drive customer acquisition tests informed by cognitive patterns and bias. I recently launched my own consultancy, Neuroscientive, to help brand explore ways to authentically connect with prospective and current customers.
I’m a regular speaker at international industry conferences, where I talk about customer and organisational behaviour, search and data analytics. I’ve also been an industry awards judge and a mentor for different organisations (Women in Tech SEO, FCDC, BrightonSEO).
My passion project and current mission right now is to grow a community for ex and current psychology & neuroscience students to help them explore the opportunities available in the industry after their academic journey. I have launched this in the UK for the time being, but I am looking to expand into my native country, Italy, in the near future.
Open for Content Creation, Lectures and Mentorship
Advice For Anyone Joining The Industry
Try to find one thing that truly ignites your passion, and let your growth come from there. Remember that success doesn’t necessarily come following everyone’s footsteps and fitting into a mold, so always be authentic within your work, and find a community and a mentor to inspire you and help develop your unique skills and journey, so that you can shine in your own way.
Areas Of Interest
- Neuromarketing
- Technical SEO
- Customer Acquisition
- Data Analytics
Education, Awards, Certifications
- Licensed Psychologist (certified by the University of Padova since December 2016)
- Msc in Cognitive Neuroscience and Clinical Neuropsychology (University of Padova)
- Bsc in Cognitive Science and Psychobiology (University of Padova)
Affiliations & Past Work
- StockX
- RS Components
- NeMo Lab (Neuroscience Research Lab)
- Department of Pscyhology (Goldsmiths University of London)
- San Camillo IRCCS (Research Hospital in Venice)
- Department of Neuroscience (University of Padua)
Open for content creation, lectures and mentorship in one of my areas of expertise (neuromarketing, customer acquisition, technical/enterprise SEO, data analytics and organisational behaviour).
Published Work & Inclusions
- Neuroscience of Search at BrightonSEO 2023
- Neuromarketing Principles for Improving On-Page SEO Factors
- At The Helm – Episode 5 | Giulia Panozzo, Founder of Neuroscientive
- How to show the impact of your SEO changes with Causal Impact
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
More to come on this, but for now, my article on the Neuroscience of Search.
Favorite Articles/Publications You Share/Follow
Cool Fact
- I’ve been a figure skater my entire life, even in a professional capacity at some point, performing in one of the most iconic landmarks in Italy (the Arena of Verona!) to a 12000 audience. Life took me in another direction eventually, but I still take on small contracts every year over the holidays to keep the dream going :).
- I’m also a fire spinner/breather.
Favorite Food And/Or Restaurant
I love Corrochio’s in London, they serve the best Mexican food you’ll ever eat.
