Gerry White

About

Who is Gerry White?

• Vice President of Growth at Mirador Local.
• Co-founder of the Take It Offline unconference events, fostering knowledge-sharing and collaboration within the industry.
• I currently live in an ex–asylum that used to have the royal families cousin.

Gerry White is a seasoned professional who has made significant contributions to the field of SEO, analytics and growth. In his current role, Gerry has assumed the mantle of Vice President of Growth at Mirador Local. This innovative SEO tool empowers businesses to effectively manage their Google Business Profiles at scale.

Beginning his career in development, Gerry successfully transitioned into the domain of technical marketing, where he excelled in areas such as SEO, analytics, and digital growth strategies. His expertise has benefitted a diverse array of clients, ranging from companies and agencies to government entities and major corporations like the BBC.

In recent years, Gerry has showcased his thought leadership on the global stage by speaking at prestigious conferences in various international locations, including Paris, Denmark, the USA, and his home turf, the UK. His vast industry knowledge and keen insights have also positioned him as a respected judge for awards programs such as the UK Search Awards, Growth Awards, and E-Commerce Awards.

Gerry’s professional journey has seen him take on pivotal roles, such as Technical SEO Lead for the FTSE 100 company, Just Eat, overseeing operations in 12 markets and providing consultancy services to other e-commerce brands. Notably, he served as the SEO Director for Rise at Seven in 2020-2021, contributing to the company’s remarkable growth from 15 to 115 employees. Subsequently, Gerry took on the role of Head of SEO at Oda, an international supermarket with its headquarters in Norway.

Additionally, Gerry is one of the co-founders of the Take It Offline unconference events, demonstrating his commitment to fostering knowledge sharing and collaboration within the industry. His enduring passion for digital marketing and unwavering dedication to excellence make Gerry White a distinguished professional and a valuable asset in the ever-evolving world of SEO and technical marketing.