Ewelina Westcott
Technical SEO + Freelance | 7+ Years
About
Who is Ewelina Westcott?
- Freelancer at SEO with EWE, SEO Manager at Dunelm.
- My favourite work-related tasks would be technical SEO audits and reporting. Give me Screaming Frog and a website to audit and I’ll be happy for days.
- I spend time with my husband and my dog, mainly outdoors: hiking, running, canicrossing, or training for a triathlon.
Ewelina Westcott is a freelancer at SEO with EWE. In this role I work with clients from across the globe to maximise their SEO performance by utilising not only my SEO expertise but also English, German and Polish knowledge.
I have been working in SEO since 2017, mainly agency-side and have gained experience across fashion, e-commerce, financial, automotive, life sciences industries for UK, DE, CH, PL and US clients and helped clients increase their organic visibility, maximise traffic and boost revenue.
I am an advocate for solid SEO foundations (technical SEO) to ensure that great content can be discovered, crawled, rendered, indexed and ranked by Google and other search engines.
My favourite work-related tasks would be technical SEO audits and reporting. Give me a Screaming Frog and a website to audit and I’ll be happy for days.
Outside of work, I spend time with my husband and my dog, mainly outdoors: hiking, running, canicrossing, letterboxing, travelling, looking for vintage letterboxes as well as reading, listening to Murder Mile Podcast (currently my favourite podcast) or training for a triathlon.
Advice For Anyone Joining The Industry
- Firstly, find a mentor and join Women in Tech SEO group.
- Secondly, discover which aspect of SEO you enjoy the most and specialise in it.
- Keep up to date with SEO.
Areas Of Interest
- Technical SEO
Education, Awards, Certifications
Education
- M.A. in Applied Linguistics, University of Warsaw
- B.A. in English Philology, PWSZ Wlocalwek
- B.A. in German Philology, PWSZ Wloclawek
Certifications
- SEO Manager Certification, Blue Array Academy
- Data Analyst Accelerator Skills Bootcamp, Avado
- CoRise SQL Crash Course, Corise
- Managing Crawling & Indexing, BrightonSEO Academy
- Data & SQL MOOC Sprint + Challenge, Code First Girls
- Technical SEO Certification, Blue Array Academy
- Google Analytics Certification (GA4), Skillshop
- Introduction to Web Development course, Code First Girls
- Python for SEO 101, BrightonSEO Academy
- Google Analytics Individual Qualification, Skillshop
- Google Tag Manager Fundamentals, Google Analytics Academy
- Introduction to Data Studio, Google Analytics Academy
- Advanced Google Analytics, Google Analytics Academy
- Google Analytics for Beginners, Google Analytics Academy
- Google Analytics for Beginners, Google Analytics Academy
- IPA Certification, The Institute of Practitioners in Advertising
Affiliations & Past Work
- Currently working as SEO Manager at Dunelm as well as providing SEO services as a freelancer.
- Previously worked for iProspect, GlobalData.
- Open to freelance opportunities.
Published Work & Inclusions
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Speaking at BrightonSEO in April 2024
- Securing a featured snippet
- 510% increase in organic non-branded clicks
- Increased revenue by 119%
Favorite Articles/Publications You Share/Follow
- SEOSLY – SEO Done Right
- LAZARINA STOY. Organic Search & ML Consultant
- Onely – We deliver organic growth through practical innovation
- Women in Tech SEO
- Python SEO Scripts for Analysis and Automation – importSEM
- Seotistics, Use Data or Be Used by Data by Marco Giordano
Cool Fact
- I had my name printed in the Guardian!
Favorite Food And/Or Restaurant
- I enjoy most cuisines. If I had to choose my favourite food, it would probably be calamari.
—
Frank – a rescue pudelpointer
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!