Dii Pooler
Founder & Strategist | 10+ Years
About
Who is Dii Pooler?
- Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies.
- Thrives on analyzing campaign performance, identifying growth opportunities, and simplifying complex PPC strategies into actionable insights.
- I’m a bit of a “woo-woo” at heart! I have a deep love for spirituality, exploring different religions, and diving into topics like manifestation and mastering mental toughness.
Dii Pooler is the Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies. In this role, she develops and executes high-impact Google Ads campaigns, creates PPC training materials, and collaborates with businesses to optimize their advertising efforts. Additionally, Pooler Digital coaches and trains PPC specialists to refine their skills, empowering them to excel in their careers and deliver exceptional results.
With 10 years of experience in digital advertising, Dii specializes in Google Ads, leveraging her deep expertise to craft data-driven strategies that maximize ROI and conversions. She also has experience with Meta, Bing, and LinkedIn Ads, enabling her to deliver cross-platform solutions tailored to her clients’ goals.
At work, Dii thrives on analyzing campaign performance, identifying growth opportunities, and simplifying complex PPC strategies into actionable insights. She is passionate about helping clients and PPC specialists achieve measurable results and grow their expertise.
Outside of work, Dii enjoys spending quality time with her son and listening to podcasts that inspire personal and professional development. As an introvert, she values moments of reflection and balance, combining her dynamic career with mindfulness and a focus on family.
I Am Available For Work!
Advice For Anyone Joining The Industry
- One thing I wish more people knew starting out is that while client meetings and relationship management are essential, they’re not the full picture. To truly excel, you need to roll up your sleeves and get in-platform experience. Whether it’s running ads for yourself, volunteering to help a friend, or working on a small project for free, hands-on practice is invaluable. There’s no substitute for actually navigating the platforms, testing strategies, and learning from real results.
- Secondly, aim to become a well-rounded marketer. Being a great paid media expert isn’t just about PPC—it’s about understanding the bigger picture of digital marketing. Dive into content marketing, analytics, CRO, SEO, and email strategies. All these components work together, and the more you understand them, the more effective you’ll be in crafting campaigns that truly deliver results.
Areas Of Interest
- Google Ads
- CRO
- Landing Page Optimization
Education, Awards, Certifications
- Bachelors in Communications & Marketing
- Certified in: Google Search, Google Display, Google Analytics, & Microsoft Bing
Affiliations & Past Work
- With a combined 10 years of experience spanning agency work, in-house roles, and freelance projects, I’ve developed a well-rounded perspective on what it takes to succeed in digital marketing. From managing high-stakes campaigns to training teams and consulting on strategy, I’ve honed my expertise across every corner of the industry.
- I’m currently open to opportunities for Google Ads audits, consulting for digital marketing agencies, and PPC training and coaching. If you’re looking for someone with deep experience and a passion for driving results, let’s connect—I’d love to help you take your campaigns or team to the next level!
Published Work & Inclusions
- AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
- A Simple Guide to PPC Attribution Models
- PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy (Checklist)
- Optimizing PPC Campaigns with CRO to Increase Conversions | Dii Pooler | PPC Zone November 2024
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- One of the accomplishments I’m most proud of is building a thriving PPC newsletter with over 1,200 subscribers. Through this platform, I’ve shared 20+ free templates, guidebooks, and resources to help marketers and business owners level up their paid media strategies. Seeing how these tools have empowered others to achieve success has been incredibly rewarding.
- Newsletter – Pooler Digital
Favorite Articles/Publications You Share/Follow
Interested In Speaking
- Open to conferences & podcast
Cool Fact
- I’m a bit of a “woo-woo” at heart! I have a deep love for spirituality, exploring different religions, and diving into topics like manifestation and mastering mental toughness. I believe that mindset and energy play a huge role in both personal and professional success. It’s this balance of strategy and intuition that keeps me grounded and inspired every day.
Favorite Food And/Or Restaurant
- Famous Daves – Specifically their corn bread muffins
Meet Lana the Boston Terrier
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!