Deborah Oyewole
Freelance Content Writer | 4+ Years
About
Who is Deborah Oyewole?
- Freelance content writer for SaaS and Tech brands.
- My main area of focus in the digital space is Content Writing and SEO. I started as a freelance content writer before upskilling with SEO trainings.
- Outside of work, I’m discovering new ideas and products to help me become a better time manager.
Deborah Oyewole is a freelance content writer for SaaS and Tech brands, specializing in the Martech, Productivity, Edtech, and CRM niche. In this role, I partner with clients to turn their ideas into valuable content asset that drive conversions and sign ups. In situations where clients need support with blog topic ideas, I take on the role of a content strategist, conducting competitor research and customer-led content analysis to curate relevant topics for their brand.
My main area of focus in the digital space is Content Writing and SEO. I started as a freelance content writer before upskilling with SEO trainings. With over four years of writing experience for SaaS and tech companies (and more than two years in SEO,) I help brands creatively communicate their unique value to their target audience through the power of words.
I have a solid background in education and teaching, making explaining complex terms in simple nd easy to understand manner my forte. This super power allows me to support tech brands in simplifying their technical terminologies into an understandable, clear, and engaging content that drives action.
Outside of work, I’m discovering new ideas and products to help me become a better time manager. The fun part of this discovery is telling others about how it can help them, too. In life, I spend time with my family, read books, and try out new recipes.
I Am Available For Freelancing!
Advice For Anyone Joining The Industry
- If you’re just joining the industry as a content writer, start with a strong purpose. This may be difficult to figure out from the get go. I recommend talking to people that have been in the industry for a while to tap from their wealth of knowledge. You can review LinkedIn profiles of professionals in the field or ask questions in communities like WTSEO, FCDC, TOFU, and Search Africon.
- Put yourself on a learning curriculum that allows you to learn by doing. If you don’t know where to start from, leverage your social media platforms to make a post about your confusion, and I believe experienced writers can share valuable tips with you. Vulnerability works!
- Please don’t forget to build in public by sharing your milestones, learning challenges, new discoveries, and what you wish you’d learnt earlier.
- Lastly, build your portfolio. If you don’t know how a portfolio in your niche should look like, ask people.
- And one last piece of advice, stay curious!
Areas Of Interest
- Technical SEO
- Content
- On-Page
Education, Awards, Certifications
- Bachelor of Science Degree in Education (Biology)
- Surfer SEO Certification in Content Optimization
- SEO Manager Certification – Blue Array Academy
- Technical SEO Certification – Blue Array Academy
Affiliations & Past Work
- I am available for freelance content writing for SaaS and Tech brands
Published Work & Inclusions
- How to Create SEO Content Outlines Using Free SEO Tools
- Content Refresh: Top Nine Questions to Ask When Updating Old Content
- How to do Keyword Research for a New Website: First Step to Targeting the Right Audience Online
- 5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- As someone on a journey to become a T-shaped content marketer, I recently tapped from my content marketing training knowledge to conduct a market research based on one of my struggles as a first time mom.
- The insights I gathered highlighted common struggles, inspiring me to create GoalDriven Mom, a community for career-driven moms in Africa.
Favorite Articles/Publications You Share/Follow
- SEOFOMO by Aleyda Solis for SEO updates
- WTSEO Newsletter for SEO updates
- FCDC Newsletter for SEO updates and freelancing nuggets
- CXL for everything about writing quality and impactful content
- Fenwick Media for everything about writing quality and impactful content
- Anna Burgess Yang for learning about running my business effectively as a digital solopreneur
Interested In Speaking
- Yes, I am open to virtual speaking engagements. I have an upcoming one to celebrate Women’s Month.
First Job
- My first job was classroom teaching. I taught students at different levels of learning, from elementary to college pupils. This experience prepared me for the digital space I’m in today, making knowledge-sharing an easy-peasy task for me.
Cool Fact
- I am polydactyl (A genetic trait for extra fingers).
Favorite Food And/Or Restaurant
- Being specific here is very tricky. I love foods that are rich in veggies and fruits. I love exploring new recipes, so I may still have a favorite food I haven’t find out yet.
Birthday
- September 23rd
Other Greats!
Articles
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!
Hey SEO’s — Everybody Love Everybody
SEO’s and digital marketers need to build each other up instead of breaking eachother down! The purpose of Digital E-A-T’s!
Stress and Stressability Working on Emotional Regulation
Emotional regulation issues start with emotional triggers. Let’s dig into some of the emotional triggers we encounter in digital marketing.
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!