Daniel K Cheung
SEO Manager | 5+ Years
About
Who is Daniel K Cheung?
- SEO Manager at Adobe, overseeing the organic growth of Adobe Experience Cloud across APAC and Japan.
- Schema markup nerd!
- Host of podcast Dreading Sundays, a diversity-led project where I have open conversations about getting a job, asking for a promotion, and getting more pay.
Daniel K Cheung is a SEO Manager at Adobe. In this role, I oversee the organic growth of Adobe Experience Cloud across APAC and Japan.
Daniel has been in the SEO industry since 2018 after a decade as a wedding photographer. Starting at an agency, Daniel learned the basics of onpage, offpage and technical SEO in those first 3.5 years.
He then went onto Optus before moving into a role at Adobe.
Daniel is a schema markup nerd. When he is not at work, he is learning how to get he most out of connected structured data. He has since published a number of articles to help others understand the basics of semantic SEO and writing in JSON-LD.
When not thinking about SEO, Daniel is either working out, cooking, spending time with his wife, or serving his true master, a Shih Tzu with personality.
Advice For Anyone Joining The Industry
Spend the beginning absorbing – be a literal sponge of information. The more exposure you get, the quicker you’ll grasp the lexicon of the industry.
But theory and advice is just theory and advice. Sooner or later, to become a practitioner, you must test and find your own truths. So be bold and test! Challenge best practices, gather your own data, find what works for you and keep repeating this process (because learning never ends).
And build those soft skills. The ability to read a room and a person is how you’ll earn a great pay package. Knowing your stuff will get your foot in the door; the ability to lead, to communicate, to actively listen – these are the things that will propel your career and earning potential.
Areas Of Interest
- Technical SEO
- Semantic SEO
Education, Awards, Certifications
- None that are relevant to what I do these days (e.g., I studied to be a speech pathologist and also finished my MBA).
- Everything I have achieved in my SEO career has been self-taught and through building real relationships with others.
Affiliations & Past Work
- I am an SEO Manager at Adobe.
- I share my learnings on technical SEO and semantic SEO on my website.
Published Work & Inclusions
- Schema markup guide: Everything you’ll need to know to be prepared for the future of semantic search
- How to do semantic SEO using nothing but JSON-LD and schema.org vocabulary (in 6 steps)
- Scheming Schemas is a YouTube channel showing the behind-the-scenes of semantic SEO
- “Dreading Sundays” – a podcast for aspiring digital marketers, content writers and SEOs
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
Putting the craft aside for one moment, I am most proud of my podcast Dreading Sundays.
It was a diversity-led project where I had open conversations about getting a job, asking for a promotion, and getting more pay.
To-date, nothing close comes to the conversations I’ve had with a wide range of marketing professionals.
From interview tips to how to get your boss to notice you so that you can get that promotion, Dreading Sundays was my way of giving back to the community and acknowledging my privilege.
Favorite Articles/Publications You Share/Follow
- Like many, I have so many newsletter subscriptions. But I read only one and that is SEOFOMO by Aleyda Solis.
- No Best Practices by Alex is another newsletter that I’ll read.
- TheSEOMBA – I read the entire archive in just a few days. This is a must-read resource for those of you wanting to know what awaits you on the other side of a promotion, the skills you need to have, and how to demonstrate it.
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Meet Mungchi (Korean for “bundle”)
