Dana Tan
Director of SEO | 22+ Years
About
Who is Dana Tan?
- Director of SEO at Under Armour.
- I have the best SEO team on the planet. We are a team of 7, with a suite of consultants and agency partners that are literally a dream team.
- Before SEO I was the principal flutist of the US Army Field Band
Dana Tan is Director of SEO at Under Armour.
I’ve always considered myself a marketer first and an SEO second. That being said, as someone who has always loved puzzles, I gravitate towards Technical SEO.
Creative problem solving is my favorite thing at work. At home, I like to grow things. Currently in my garden I have: Clematis, Mandavillas, Hydrangeas, Hostas, Roses, Dianthys, Morning Glories, Verbena, Peonies, Geraniums, Tomatoes, Peppers, Lemon Trees, Basil, Rosemary, Lavendar, Swiss Chard, Strawberries, 3 kinds of mint, Cilantro, and Sumac.
I have been doing digital marketing and SEO for 22 years, literally since Google Adwords wasn’t owned by Google and it was called “Overture” and YouTube didn’t exist.
Advice For Anyone Joining The Industry
- Be excellent to each other. You should always be tinkering with something. If geeking out on how to write a bit of code or use an API isn’t your jam, pick another career!
Areas Of Interest
- Technical SEO for eCommerce specifically – BUT, I also won the Course Director’s Award at Full Sail University for Brand Storytelling.
- I did a project researching John Deere – now there is a brand that has their stuff buttoned up!
Education, Awards, Certifications
- Univeristy of Illinois Champaign-Urbana
- Arizona State University
- Full Sail University
- University of Wisconsin – Milwaukee
Affiliations & Past Work
- Former clients:
- NetApp
- Samsung
- SendGrid.
Published Work & Inclusions
- Oh man, my stuff is so old Rand Fishkin was still running Moz when I wrote most of it!
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I have the best SEO team on the planet. Period. When I started at Under Armour 6 years ago, I was the only SEO in the organization – we didn’t even have an agency! Now we are a team of 7, with a suite of consultants and agency partners that are literally a dream team.
Favorite Articles/Publications You Share/Follow
- San Francisco SEO and Internet Marketing | Blind Five Year Old
- The Moz Blog
- A Bucket List Blog | Life Listed (an oldie but a goodie, like me!)
First Job
- My first job was for a Jewish catering service in Kansas City, MO.
- Next job was at a dry cleaners.
Cool Fact
- Before SEO I was the principal flutist of the US Army Field Band
Favorite Food And/Or Restaurant
- French Fries! and especially the Chili Cheese Fries at the Shipwreck Cafe here in Olympia, WA
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!