Dana DiTomaso

About

Who is Dana DiTomaso?

• Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point.
• With 20+ years experience in digital marketing and teaching, I have a knack for distilling complex topics into engaging and easy to understand instruction
• I enjoy yelling at football players and collecting hobbies. Ask me for advice about your fantasy football (NFL) team!
   

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value.

With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. She brings this skill to prominent digital marketing conferences around the world, LinkedIn Learning courses, teaching at the University of Alberta, and hosting the technology column on CBC Edmonton AM.

Dana has often been frustrated by the flash and flare of hot tips and cool tricks that self-proclaimed marketing experts employ with lofty promises of quick wins and big rewards. The reality is that the only way to do marketing well is to put in the work — and a big part of that work is a commitment to continuous learning.

Another important part of becoming a better marketer goes beyond learning theories and into the actual work of putting that learning into action. Dana doesn’t just share theories about marketing, she teaches you how to fish (and how to gather, filter, process, and present data to marketing clients and teams of all sizes!).

In her spare time, she enjoys yelling at football players and collecting hobbies.