Chris Ridley
Paid Media Manager | 5+ Years
About
Who is Chris Ridley?
- Paid Media Manager and Team Lead at Evoluted.
- I primarily focus on Paid Search but find I provide the most value to my clients when I get immersed in their business.
- You can usually find me either watching the Jacksonville Jaguars, playing board games with friends or hiking with my wife Bex and our Cocker Spaniel, Reggie Ridley.
Chris Ridley is a Paid Media Manager and Team Lead at Evoluted, based in the United Kingdom. In this role, I strive to develop the Paid Media service we offer our clients, while leading by example when it comes to upholding the company values, culture and standards of work.
I primarily focus on Paid Search but find I provide the most value to my clients when I get immersed in their business and help them shape their overall marketing strategy to align with their business objectives and finances – there’s no point in delivering volume if it’s not profitable.
I’m as confident on a conference stage as I am in a Google Ads account. Public speaking has become a great platform (pun intended) for me to give back to the digital marketing community and to sharpen my confidence and communication skills.
Within my 5+ years of experience, I have worked from being a one-man marketing team for a family-run manufacturing company to leading the Paid Media team for a digital marketing agency with a 40+ headcount.
Prior to my digital marketing days, I worked in hospitality for 10 years. From pulling pints and changing bedsheets to managing a pub and driving up and down the country as an Area Manager. Outside of work, you can usually find me either watching my NFL team – the Jacksonville Jaguars – on a Sunday evening, playing board games with friends or hiking across the British countryside with my wife Bex and our Cocker Spaniel, Reggie Ridley.
Advice For Anyone Joining The Industry
- Find your most effective styles of learning (reading, listening, discussing, watching, doing) and do as much of it as you can.
- Embrace the digital marketing communities (PPC Live UK, conferences, Paid Search Association, #PPCChat, Women in Tech SEO, Marketing O’Clock).
- If you don’t know where to find a community, get in touch with me ♥️
- Be honest when you make mistakes, own up and embrace them. Learn from them and learn how to prevent them in the future.
- We all make mistakes, only the best of us learn from them.
Areas Of Interest
- Paid Search
- Creation of Engaging Content
- Automation & Data-layering
- CRO
Education, Awards, Certifications
- BA (Hons) English Literature
Affiliations & Past Work
- Current work: Evoluted
Open to Public Speaking (free but would never turn down lunch)
Published Work & Inclusions
I have been a guest on
spoken at
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I spent 2 years working for the Childcare Sector and absolutely loved hearing the success stories from the client about the families and children they’ve been able to help.
- I’m also proud of my contribution to helping develop others in the digital marketing industry and helping to foster an inclusive and friendly community
Favorite Articles/Publications You Share/Follow
Cool Fact
- On my first day at Evoluted, I ended up getting on the wrong train and ended up in London… it took me until midnight to get home
Favorite Food And/Or Restaurant
- Mexican Food
- Sunday Roast Dinner
- Full English Breakfast
- Soft pretzels 🥨
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Meet Reggie Ridley – Cocker Spaniel