Brett Bodofsky

Associate VP of Search & Shopping | 10+ Years

About

Who is Brett Bodofsky?

Associate VP of Search & Shopping at Zimmerman Advertising.
Board member of the Paid Search Association. Be sure to shoot us a follow @PaidSearchOrg.
Named a Top 50 PPCer by PPCsurvey.com & Marketing O’Clock.

Brett Bodofsky is the Associate VP of Search & Shopping at Zimmerman Advertising. In this role I am responsible for:

Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines. (Google Ads, Microsoft Ads, LinkedIn Ads)
Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN campaigns (contextual, placement, & remarketing).
Budget Management: manage daily budget tracking process to make sure monthly spending levels are on pace.
Bid Management: implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.
AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.
Thought Leadership: Leading internal meetings to present innovative solutions, demonstrate tools, provide trainings, etc.

Advice For Anyone Joining The Industry

Engage in Continuous Learning: Dedicate yourself to the pursuit of knowledge. Whenever uncertainty arises, conduct thorough research or seek insights from the community. Apply newfound knowledge to enhance outcomes for your clients.

Areas Of Interest

Paid Search (Search, Video, Display, Discovery, Performance Max, Apple Search Ads, Amazon Ads)
Additional Tooling (Adalysis, Skai Commerce, Marin, PPC Ad Editor, Adthena)

Education, Awards, Certifications

President of the Paid Search Association
Named a Top 50 PPCer by ppcsurvey.com
Named a Top 50 PPCer in 2023 by Marketing O’ Clock
Named 1 of 19 PPC influencers to follow in 2022 by Wordstream
Selected as a Search Engine Land Awards Judge (2021, 2022, and 2023)

Affiliations & Past Work

Currently working for Tinuiti.
But I am always open to talking paid search with anyone and everyone.

Published Work & Inclusions

How to Schedule Ad Customizers for Google RSAs [2024]

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

The Paid Search Association is a project that I’m actively working on with a board comprised of some of the most public and brightest people in digital marketing. Be sure to shoot us a follow @PaidSearchOrg.