Brett Bodofsky
Director of Search & Shopping | 10+ Years
About
Who is Brett Bodofsky?
- Director of Search & Shopping at Zimmerman Advertising.
- President of the Paid Search Association. Be sure to shoot us a follow @PaidSearchOrg.
- Named a Top 50 PPCer by PPCsurvey.com & Marketing O’Clock.
Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising. In this role I am responsible for:
- Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines. (Google Ads, Microsoft Ads, LinkedIn Ads)
- Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN campaigns (contextual, placement, & remarketing).
- Budget Management: manage daily budget tracking process to make sure monthly spending levels are on pace.
- Bid Management: implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.
- AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.
- Thought Leadership: Leading internal meetings to present innovative solutions, demonstrate tools, provide trainings, etc.
Advice For Anyone Joining The Industry
Engage in Continuous Learning: Dedicate yourself to the pursuit of knowledge. Whenever uncertainty arises, conduct thorough research or seek insights from the community. Apply newfound knowledge to enhance outcomes for your clients.
Areas Of Interest
- Paid Search (Search, Video, Display, Discovery, Performance Max, Apple Search Ads, Amazon Ads)
- Additional Tooling (Adalysis, Skai Commerce, Marin, PPC Ad Editor, Adthena)
Education, Awards, Certifications
- President of the Paid Search Association
- Named a Top 50 PPCer by ppcsurvey.com
- Named a Top 50 PPCer in 2023 by Marketing O’ Clock
- Named 1 of 19 PPC influencers to follow in 2022 by Wordstream
- Selected as a Search Engine Land Awards Judge (2021, 2022, and 2023)
Affiliations & Past Work
- Currently working for Tinuiti.
- But I am always open to talking paid search with anyone and everyone.
Published Work & Inclusions
How to Schedule Ad Customizers for Google RSAs [2024]
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
The Paid Search Association is a project that I’m actively working on with a board comprised of some of the most public and brightest people in digital marketing. Be sure to shoot us a follow @PaidSearchOrg.
Favorite Articles/Publications You Share/Follow
The Optmyzr Study On Responsive Search Ad Performance 2022
Favorite Food And/Or Restaurant
Mexican Food or Peruvian
Birthday
03/19/1996
Other Greats!
Articles
Hey SEO’s — Everybody Love Everybody
SEO’s and digital marketers need to build each other up instead of breaking eachother down! The purpose of Digital E-A-T’s!
Stress and Stressability Working on Emotional Regulation
Emotional regulation issues start with emotional triggers. Let’s dig into some of the emotional triggers we encounter in digital marketing.
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!