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Ben Luong

Analytics Consultant | 20+ Years

About

Who is Ben Luong?
  • Freelance Google Analytics Consultant.
  • I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.
  • I used to run an eating challenges website. It was fun beating the challenges but it got to the stage where I was losing more challenges than winning so I gave it up.

Ben Luong is a Freelance Google Analytics Consultant. I specialize in Google Analytics 4 (GA4), but my expertise extends to any analytics platform. If it’s well-documented, I can configure it. I also offer services in SEO, PPC, and performance marketing, focusing on any trackable event.

I bring to the table about 20 years of experience in online marketing. I started with email marketing, transitioned to search marketing, and spent the 2010s working with as an igaming affiliate. Recent Google updates have been brutal so the traffic no longer gives me a livable wage.

Beyond work, I maintain a personal blog from the perspective of a Brit in Ireland. I also manage several iGaming sites to ensure my skills and expertise remain current.

Originally from Sheffield, I now operate from Limerick, Ireland. My background in Computer Science equips me to bridge the gap between marketing and development teams. I can write custom JavaScript for Tag Manager and integrate systems via API.

My philosophy revolves around revenue-linked goals. It’s all about CPMs, CPAs and rev share. Search impressions and rankings don’t pay the bills.

I believe in the importance of fast websites and offer services to enhance website speed. My homepage has a perfect 100 page speed insights score for both mobile and desktop.

In essence, if you’re seeking expert insights into your website I’m here to help.

I Am Available For Freelancing!

Please Reach Out To Me On My Website.

Advice For Anyone Joining The Industry

ChatGPT plus is the best $20 a month you will ever spend. Buy it yourself in need be and use GPT4 for everything.

Areas Of Interest

  • Analytics
  • Affiliate Marketing
  • WordPress

Education, Awards, Certifications

  • BEng Computer Science from the University of York.

Affiliations & Past Work

I was a cofounder of Databowl which is an enterprise-level lead management platform. I exited that around the same time as transitioning from an affiliate to a Google Analytics consultant.

I am always looking for leads as I tend to fix analytics which is a one-time job.

Published Work & Inclusions

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Well, I did spend 10 years living passively off affiliate income. Was very fun at the time but sucks now I need to work. Everyone I knew from that era that was genuinely making money being an affiliate was quiet. This is in stark contrast to the niche site builders on twitter who may or may not be genuine.

Favorite Articles/Publications You Share/Follow

I tend to just look at the official documentation nowadays. Occasionally on Twitter, I’ll see something worthwhile but a lot of stuff is just regurgitated.

Cool Fact

I used to run an eating challenges website. It was fun beating the challenges but it got to the stage where I was losing more challenges than winning so I gave it up.

Favorite Food And/Or Restaurant

I like fast food, so McDonalds, Burger King, KFC but also doner kebabs and pizzas.

Other Greats!