Ashwin Balakrishnan

Head Of Marketing | 10+ Years

About

Who is Ashwin Balakrishnan?

Head of Marketing at Optmyzr.
Marketing O’Clock Top 50 PPC Influencer.
New York Knicks legend Allan Houston once bought me lunch.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

I began my career in publishing, spent a few years as an agency copywriter, and then moved into SaaS as a content marketer. For the past 3 years, I’ve been a hybrid growth marketer and creative director.

In my spare time I enjoy growing my consulting business, console gaming, road trips, and discovering new electronic and metal artists.

Advice For Anyone Joining The Industry

Don’t get caught up in the sensationalism and sweeping generalizations that plague the personal branding game. Social media is meant to be fun; to open you up to new relationships and ideas. Be yourself.

Areas Of Interest

Content Marketing
Copywriting
On-Page SEO
Growth Marketing
Lifecycle Marketing

Education, Awards, Certifications

Marketing O’Clock Top 50 PPC Influencer

Affiliations & Past Work

Head of Marketing, Optmyzr, March 2020–present
Editorial Contributor, Wix SEO Learning Hub, September 2022–present
Consultant, Growth Plays, June 2023–present
Editorial Contributor, Search Engine Journal, January 2022–October 2022
Content Director, My Ally (Acquired by Phenom), July 2018–December 2019

Published Work & Inclusions

Watch this video on YouTube

Watch this video on YouTube

Results/Highlights/Impact From Your Work You Want To Promote

We’ve set new revenue records in each of the three years I’ve been at Optmyzr—sustainably and with minimal ad investment. We did this by solving transitional hurdles for PPC marketers, helping them adapt to the automation era and rewrite the Google Ads playbook.