Apurva Bose

VP Ops & Strategy | 10+ Years

About

Who is Apurva Bose?

Vice President of Operations & Strategy at Overtake Digital.
First generation immigrant which has allowed me to truly understand what motivates individuals and connect with their unique stories.
I’m a huge fan of Arsenal F.C & a Chicago Bears fan.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

In my role, I have the privilege of managing and leading a talented team specializing in SEO, SEM, Content, and Social.

As a first generation immigrant, I arrived in the U.S.A. as a post-graduate (MBA) student. This experience has shaped my perspective and given me a deep appreciation for diverse cultures. It has allowed me to truly understand what motivates individuals and connect with their unique stories.

My journey in the digital marketing field began as an SEO specialist a decade ago. Over the course of my career, I have had the opportunity to work with and manage various channels. This exposure to different aspects of digital marketing has been invaluable, as it has given me a comprehensive understanding of how these channels can work synergistically to achieve success.

I thoroughly enjoy every aspect of digital marketing. The ever-evolving nature of the industry and its fast-paced environment excite me. It pushes me to stay on top of the latest trends, technologies, and strategies, ensuring that I deliver the best possible results for my clients.

Being a part of the dynamic digital marketing space is both challenging and rewarding. It allows me to leverage my skills, creativity, and strategic thinking to drive meaningful impact for businesses and brands. I thrive in this dynamic landscape and am continuously inspired by the opportunities it presents.

As I continue to grow in my career, I remain passionate about digital marketing and committed to delivering exceptional results. I am grateful for the experiences that have shaped me and look forward to embracing the future with enthusiasm and innovation.

Advice For Anyone Joining The Industry

Never be afraid to take risks and try new things. Sometimes, you may start your journey in SEO, but discover that you have a greater attraction towards Paid Search. Embrace these opportunities for growth and don’t hesitate to explore different areas within digital marketing.

One of the most effective ways to enhance your knowledge is by following and learning from smart individuals in the field. Their insights and experiences can offer valuable guidance. However, the true value lies in putting that knowledge into action. Always strive to apply what you learn and actively engage in hands-on experiences.

In my opinion, the best way to gain meaningful experience is through experimentation and personal application. Theory is important, but it is through practical implementation that we truly understand the intricacies of digital marketing. As Bruce Lee wisely said, “Knowing is not enough, you must apply; willing is not enough, you must do.”

So, don’t just be a passive learner. Be an active participant in your own growth. Take calculated risks, try new strategies, and learn from both successes and failures. This hands-on approach will not only expand your skillset but also build your confidence as a digital marketer.

Areas Of Interest

Integrated Marketing with a focus of holistic approach to paid & organic.
Paid Advertising
On-Page + Technical SEO

Education, Awards, Certifications

M.B.A + M.S. in Integrated Communications

Affiliations & Past Work

Overtake Digital

Published Work & Inclusions

I’ve spoken at BrightonSEO Paid Social Show ’22. My topic was “How to Build Audience’s without Paying for 3rd Party Data.”
I will be speaking at BarbadosSEO on “Cultural impact on searches. How our cultural background impacts the way we search and seek results.”