Anna Matviienko
Technical SEO | 6+ Years
About
Who is Anna Matviienko?
- Technical SEO Manager at the iGaming industry.
- I am an avid nature enthusiast who enjoys walking in the forest and kayaking in serene waters.
- I am open to freelance opportunities and collaborations, specifically part-time projects for technical SEO audits.
Anna Matviienko is a Technical SEO Manager at the iGaming industry. In this role, I focus on auditing and monitoring technical SEO aspects on international sites, while also defining the global technical SEO roadmap to ensure the timely rollout of new features.
My main areas of focus within technical SEO, content strategy, and on-page optimization. Having previously served as the head of SEO at a digital agency, I am well-versed with the dynamics of both agency life and in-house roles. Currently, with a few years of experience under my belt, I enjoy diving deep into the intricacies of technical SEO and creating impactful strategies for international websites.
Outside of work, I am an avid nature enthusiast who enjoys walking in the forest and kayaking in serene waters. My love for reading books spans various genres, and I am passionate about learning new languages. This continuous learning journey keeps my mind active and broadens my horizons, giving me fresh perspectives on various aspects of life.
I Am Available For Freelancing!
Advice For Anyone Joining The Industry
- Without doubts, it’s important for a Junior SEO specialist to be technically sharp and know how to extract meaningful data from the top SEO tools. What is even more important is being curious and not afraid to ask questions when you are stuck at work or don’t understand something. During the probation period, a junior SEO is expected to explore the specificity of work as thoroughly as possible. You will meet this expectation only if you ask your colleagues about unknown aspects.
- Don’t hesitate to ask SEO experts for advice. All famous SEO nerds once were in newbie’s shoes and had misconceptions.
Areas Of Interest
My primary areas of interest are
- Technical SEO
- Content Strategy
- On-Page Optimization
Education, Awards, Certifications
- Master’s in English Philology from Dnipro National University
- Master’s in Publishing and Editing from Dnipro National University
- Certifications:
- Excel Power Tools for Data Analysis
- Advanced Technical SEO with Bastian Grimm
- Google Analytics 4
- Introduction to Looker Studio
- Deep in Technical SEO
- Introduction to CSS3
- Introduction to HTML5
- The Strategy of Content Marketing, etc.
Affiliations & Past Work
- Currently:
- Technical SEO Manager at iGaming.com.
- Part-time SEO Consultant at Crunch.is.
- Past:
- Head of SEO, SEO Team Lead, and SEO Specialist at Idea Digital Agency.
- Content Strategist at JetOctopus Crawler and Log Analyzer.
Open to freelance opportunities and collaborations, specifically part-time projects for technical SEO audits.
Published Work & Inclusions
- Interview with Sarah Chaya Presch iSEO Video Series: how to succeed in Ukrainian SEO
- Why Broken Bookmarks Could Harm SEO and How To Find and Fix Them
- How to Pass the Probation Period as a Junior SEO
- Page Speed: SEO Impact and How to Accelerate It
- Anna Matviienko: My SEO Career Journey
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
Successfully steered the Idea Digital Agency through challenging times, re-strategizing and securing clients from American and European markets. Additionally, under my leadership as Team Lead, both team size and client base at Idea Digital Agency grew by 1.5 times.
Currently, at iGaming.com, I manage the technical SEO for over 250+ sites. My role involves extensive site audits, strategizing on-page and technical SEO optimizations, and working in tandem with development teams. This hands-on experience in a highly competitive industry niche has honed my skills and expanded my knowledge in ways I had not previously imagined.
Favorite Articles/Publications You Share/Follow
- LearningSEO.io – Learn SEO with a Free Roadmap of Reliable Guides & Tools
- The Ahrefs Blog
- SEO Newsletter that the pros subscribe to: #SEOForLunch
- Kristina Azarenko | LinkedIn
- Cyrus S. | LinkedIn
Cool Fact
I’m not only an SEO enthusiast but also a music lover! I was a member of a folk band, taking on roles from playing the guitar to songwriting. Check out our tracks on SoundCloud!
Favorite Food And/Or Restaurant
seafood and ice-cream
Birthday
15th of February
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Let me introduce you to Tom – the most pretty and fluffy creature in the world.