Amy Hyerczyk
Director of SEO | 12+ Years
About
Who is Amy Hyerczyk?
- Director of SEO at Reverb.
- I specialize in SEO, with expertise in both technical and content focus areas.
- Outside of work, I like to stay active running outside and going to Orangetheory.
Amy Hyerczyk is the Director of SEO at Reverb. In this role, I work with a cross-functional team to prioritize and surface both long term, foundational impact areas as well as short term SEO opportunities that help drive organic traffic and revenue growth in both the US and international markets.
I specialize in SEO, with expertise in both technical and content focus areas.
I have predominantly worked on two-sided marketplaces over the last 12 years, but enjoy any opportunities that are challenging, collaborative, and involve creativity and problem solving. Outside of work, I like to stay active running outside and going to Orangetheory, rewatch Ted Lasso all the time, and keep chipping away at my very long reading list.
Advice For Anyone Joining The Industry
Stay curious, always be reading, learning, and staying on top of trends (even if you don’t agree or like it), be open to changing your mind as things as evolve, try not to believe the imposter syndrome that will undoubtedly sneak in from time to time, it’s normal! There are so many kind and helpful people to connect with online, don’t be afraid to reach out and build your network.
Areas Of Interest
- Technical SEO
- Content SEO
- SEO at scale for large sites
- INTL SEO
- Product Management for SEO
- Growth Marketing
- Analytics
- E-Commerce & Marketplaces
Education, Awards, Certifications
- Bachelor of Arts – Journalism (Butler University)
- Master of Science – Recreation, Sport, Tourism (University of Illinois-Champaign)
Affiliations & Past Work
- Reverb
- Sprout Social
- SpotHero
- Vivid Seats
Published Work & Inclusions
- Voices of Search Podcast – Marketplace SEO
- Voices of Search Podcast – Tech SEO Tricks for Marketplaces
Favorite Articles/Publications You Share/Follow
Favorite Food And/Or Restaurant
- Giordano’s
- Small Cheval
- Local Chicago breweries
Other Greats!
Articles
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!
Millennium Man: What Chris Jericho’s WWE Debut Teaches Us About Marketing
Let’s look at how WWE’s marketing machine went into overdrive for Chris Jericho.
Becoming The Batman: Why Arkham City’s Marketing is Sticky
Batman: Arkham City’s viral campaign is still my favorite marketing. Let’s talk about why I enjoyed Rocksteady’s marketing promotion. Let’s talk about the time I became Batman!
The Importance of SEO for Businesses, Not Just Websites
It can be so easy for a new SEO to learn traditional, old-school SEO. Let’s learn and develop faster using historical data to make decisions that will affect the business.
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!