Amie Sparrow

Digital Marketer + Founder | 17+ Years

About

Who is Amie Sparrow?

Founder of the digital marketing agency Enough Digital.
Founder of SEO WTF, trainings for small businesses, entrepreneurs and solopreneurs in SEO and digital marketing.
My puppy Winnie went semi-viral on Tik-Tok!

Amie Sparrow is the Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF. She is a leading digital marketer with experience in Digital PR, traditional PR, and SEO in a career spanning 17 years and three countries. She loves spending time with her golden retriever puppy who is currently learning how to catch a ball instead of letting it boop her in the snoot. Amie is a dual citizen of the U.S. and U.K. and feels like James Bond when holding two passports.

As the founder of Enough Digital, Amie has built a digital marketing agency that is dedicated to empowering women and minorities to learn and implement digital marketing techniques for their websites. The agency has an array of clients in international business consulting to travel technology.

As the founder of SEO WTF, Amie trains small businesses, entrepreneurs and solopreneurs in SEO and digital marketing to help them understand and implement SEO techniques to increase their visibility online and make more money.

Advice For Anyone Joining The Industry

If you don’t feel like a ‘tech’ person, please don’t let that intimidate you from starting in SEO or digital marketing! SEO is a skill that can be learned like anything else, and your background will come in handy while you’re learning. Everyone had to start somewhere and SEO isn’t rocket science. If you want to learn it, you definitely can!

Areas Of Interest

I love Digital PR. As a former news journalist in Chicago, I would get 30 pitches a day in my inbox, so I know what stories grab attention and which ones aren’t even worth opening the email to see. Using my journalism skills paired with my PR experiences makes Digital PR fun for me!

Education, Awards, Certifications

BA in English & Journalism from Western Illinois University
Certificate in English Language Teaching to Adults (CELTA)

Affiliations & Past Work

International consulting company
Large, international fintech companies (2)
Luxury travel brand
Travel tech brand

Published Work & Inclusions

A Practical SEO Guide to Digital PR
Things you can do today to kick-start your Digital PR
PR and the pandemic: Rethinking your communications strategies
Speaker at Brighton SEO (twice); SEO Mastery Summit and Blue Array SEO Meetup London

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

I’ve had several campaigns go wild and get 100+ pieces of coverage; however, the work I’m most proud of is amplifying the brilliant work from my clients to be seen by more (relevant) people.
A recent project for one client featured a new landing page and content plan for their annual report, which we were able to take from 300,000 views in 2022 to 700,000 views in 2023. While these are stats most people may not shout from the rooftops, it made a huge difference to the client team who were able to get more qualified leads than they had had in a year.

Favorite Articles/Publications You Share/Follow

Cool Fact

Amie was once a certified crematory operator; something she did as Managing Editor of The Cremationist magazine.

Favorite Food And/Or Restaurant

Amie is a Chicago native, so she takes advantage of any opportunity to get a Chicago-style or Tavern-style pizza. When in the U.K. you can find her at her local curry house with a vindaloo or a madras.

—

My puppy Winnie went semi-viral on Tik-Tok