Amanda King
SEO Consultant | 13+ Years
About
Who is Amanda King?
- SEO Consultant at FLOQ.
- Host of Engage: On Enterprise SEO by FLOQ Podcast.
- I’ve traveled to more than 40 countries and my favourite so far has been Mongolia.
Amanda King is the SEO Consultant at FLOQ. In this role she builds business and product-led SEO strategies for mid- to enterprise businesses, with deep experience in technical, content and CRO.
King has been in the industry over a decade, since 2010. Always happy to trade war stories, find her on Twitter or LinkedIn for intermittently shared advice and thoughts on the industry.
Floq Academy’s Building a Business Brain
Learn to speak the same language as your stakeholders, bosses, and marketing team to not only get stuff done, but get the recognition you deserve for doing so — go from a discipline-led specialist doing what other folks tell you to, to a senior business-led expert people turn to in order to decide what to do in that field for the company.
- Become the person who takes hold of your discipline and owns it within your company.
- Become the person who makes the decisions.
- Become the recognised expert.
Flex your business muscles to get sh*t done and become an inspiring decision-maker.
Advice For Anyone Joining The Industry
The best thing you can do is talk to other people and figure out how to help them. At the end of the day, the Internet is built by people!
Areas Of Interest
- Technical SEO
- Content, Strategy
Education, Awards, Certifications
- Skidmore College: English, Business & Art History
- Certified Scrum Product Owner
Affiliations & Past Work
- FLOQ (own business)
- Optus
- SocietyOne
- People’s Choice Credit Union, Jurlique, CareSuper, Bailey Nelson, Intel, Speciality Fashion Group, University of Wollongong.
Published Work & Inclusions
- Engage: On Enterprise SEO by FLOQ | Podcast on Spotify
- Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead
- So You’ve Found JavaScript Issues in Your Site Crawl. What Now? – Screaming Frog
- Picking your Battles in the Workplace with Amanda King | SEO Mindset Podcast – The SEO Mindset Podcast
- Split-Testing for Visibility and Conversion Rates: Amanda King
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
33% incremental increase in year on year organic traffic: In the lead-up to iPhone launch in 2020 I worked closed with dev, technical and checkout teams to make sure our implementation would help us — this included making sure our URL stayed the same throughout the announcement, pre-order and purchase phases.
Favorite Articles/Publications You Share/Follow
Folks I keep an eye on:Cool Fact
- I’ve traveled to more than 40 countries and my favourite so far has been Mongolia.
- I know enough Mandarin to chuckle about overhead metro conversations.
Favorite Food And/Or Restaurant
Japanese
