
Sarah McDowell
Sarah McDowell is the founder of Lyrebird Studios. In this role I help podcasters launch, grow and monetise their podcasts.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Sarah McDowell is the founder of Lyrebird Studios. In this role I help podcasters launch, grow and monetise their podcasts.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Goodness Ugochukwu is an SEO Specialist at Trek Marketing with 2 years of experience in Search Engine Optimization.

Sara Taher is an SEO manager based in Ontario Canada. She has been doing SEO since 2014 and have worked both agency side and in-house.

Scott Stouffer was one of the early software engineers in the SEO space. He co-founded and built Market Brew in 2006.

John Vantine is Director of SEO at GoodRx. In this role, I lead a team of amazing SEOs, own the holistic SEO roadmap for all GoodRx products, and work cross-functionally to educate about SEO and evangelize best practices across product, design, engineering and BI.

Giulia Panozzo is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant at Neuroscientive.

Amy Hyerczyk is a Sr. SEO Manager at Apartment List. In this role, I lead SEO efforts alongside a cross-functional team to drive organic growth and visibility, meeting searchers where they are as they look for their next apartment to call home.

Tom Wright has been in Digital Marketing for 13+ years. I started in SEM then moved to SEO. From there, I become involved with Analytics and Personalization.

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

Yvie Ansari is the Founder & Director of yva media. In this role I help e-commerce businesses drive sales and revenue through a strategic and integrated digital marketing approach.

Sean Hecking, President at Interactive Cleveland & Sean Hecking Consulting Group since 2010. I’ve been doing SEO and paid search marketing for about 15 years.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

Trevor Stolber is a Digital Marketer at STOLBER Digital. In this role I mainly focus on SEO research, running a digital marketing agency and improving systems and processes to make our agency run more efficiently.

A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.

Veronica is a Paid Media consultant with nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments.

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

Andrew Wirtz is an expert Google Ads freelancer and Owner of Geode Marketing, a paid search digital marketing agency. I work with a variety of industries, ranging from lead generation to ecommerce with budgets from $1k-$1M a month.

Barrie Smith is a Freelance PPC Specialist, based in the United Kingdom. In this role, I plan, setup, optimisate, and ultimately, manage successful Google, YouTube Facebook, Instagram, LinkedIn and Bing Ads accounts.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

Kyle Marino is a Senior Content Strategist. In this role I have worked with enterprise clients to improve engagement and visibility through their content offerings.

Amy Aitman is a content operations executive with two decades of communications, marketing and content strategy experience. Currently the COO for Venture 4th Media.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.