
Nina Payne
Nina Payne is the brand owner for SEO Lady, currently a freelancer who has taken the decision to upscale in 2024 to a woman-led Digital Agency.
Get your free profile today! Reach out on Twitter or LinkedIn!
Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Nina Payne is the brand owner for SEO Lady, currently a freelancer who has taken the decision to upscale in 2024 to a woman-led Digital Agency.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Tony Adam is the Founder/CEO of Visible Factors, a data-driven digital marketing agency that focuses on impactful and long-term growth methods for businesses.

Trevor Crawford is an SEO Strategist at Amsive. I’m passionate about connecting meaningful SEO work that closely aligns with what matters to the teams I work with, not burying them in jargon and confusing jargon.

Veruska Anconitano is a Multilingual SEO and Internationalization-Localization Consultant with 20 years of experience working with established brands that seek to enter non-English-speaking markets.

I’m Blair MacGregor, founder of Endura Growth Partners. I’ve spent more than 15 years in SEO and digital marketing, working with highly regulated industries where credibility and compliance are critical.

James Brockbank is Managing Director & Founder at Digitaloft. In this role, I’m responsible for overseeing all of the agency’s teams and spearheading our direction and growth.

Amy Hyerczyk is a Sr. SEO Manager at Apartment List. In this role, I lead SEO efforts alongside a cross-functional team to drive organic growth and visibility, meeting searchers where they are as they look for their next apartment to call home.
Jerome Melo, owner and video producer at Melo Multimedia LLC, In this role I create marketing videos for small to mid size businesses.

Barb Davids is the owner of Compass Digital Strategies LLC. I help small businesses get more website traffic and leads through SEO and content marketing.

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Jamar Ramos is a multichannel digital marketer currently doing part time consulting for start ups. In this role I help new companies build a solid digital marketing foundation, then layer on multi-channel initiatives to add several touchpoints to their customer experience. I’ve been working in the field for eleven years.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

Chris Ridley is the Head of Paid Media at Evoluted, based in the United Kingdom.

Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising.

Andrew Wirtz is an expert Google Ads freelancer and Owner of Geode Marketing, a paid search digital marketing agency. I work with a variety of industries, ranging from lead generation to ecommerce with budgets from $1k-$1M a month.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

Sophie is a PPC Specialist with over 11 years of experience in the marketing industry. A lover of all things Lead Gen, she has a particular interest in B2B and SaaS brands.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients.

Deborah Oyewole is a freelance content writer for SaaS and Tech brands, specializing in the Martech, Productivity, Edtech, and CRM niche.

Katie Thompson is the Founder of Katie Lingo, a content marketing service for agencies and small businesses.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.