
Michael Glavac
My name is Michael Glavac and I have been in the SEO world for over 7 years. I have worked on pretty much every facet of SEO over my career.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

My name is Michael Glavac and I have been in the SEO world for over 7 years. I have worked on pretty much every facet of SEO over my career.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Nikki Halliwell is a freelance Technical SEO Consultant at Nikki Halliwell SEO and Technical SEO Specialist at Journey Further. In this role I lead the technical strategy and implementation for a wide range of clients.

Antonis Konstantinidis is Head of SEO at Charlotte Tilbury. In this role i focus in optimise organic performance in one of the biggest Beauty companies of the world.

Aleyda Solis is an SEO Consultant and Founder of Orainti, from where she provides SEO advice and consultancy to top brands worldwide.

Mike Ginley is a Sr. SEO Specialist in Chicago, IL. His focus is on organic visibility & solving the user’s problems in the complicated medical field.

Dillon Loomis is the Owner and SEO Consultant at Pinnacle Pursuit SEO. In this role, I lead an SEO agency dedicated to helping businesses across all industries increase organic traffic, leads, and sales through results-driven SEO.

Christian Hicks is a Manager of SEO & ASO at IHG Hotels & Resorts, who has been in the SEO space for 6+ years.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

Hayden Huber is an entrepreneur who co-founded Unscripted Exchanges in the winter of 2021. At Unscripted, Hayden is in charge of content creation and planning. Hayden helps grow the show through organic and paid advertisement.

Eric is an educator and entrepreneur focused on improving access to educational resources for families and schools.

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

Trevor Stolber is a Digital Marketer at STOLBER Digital. In this role I mainly focus on SEO research, running a digital marketing agency and improving systems and processes to make our agency run more efficiently.

Dii Pooler is the Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies.

Barrie Smith is a Freelance PPC Specialist, based in the United Kingdom. In this role, I plan, setup, optimisate, and ultimately, manage successful Google, YouTube Facebook, Instagram, LinkedIn and Bing Ads accounts.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Andrew Wirtz is an expert Google Ads freelancer and Owner of Geode Marketing, a paid search digital marketing agency. I work with a variety of industries, ranging from lead generation to ecommerce with budgets from $1k-$1M a month.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

Katie Thompson is the Founder of Katie Lingo, a content marketing service for agencies and small businesses.

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

Kyle Marino is a Senior Content Strategist. In this role I have worked with enterprise clients to improve engagement and visibility through their content offerings.

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.