
Riley Hope
Riley Hope (Vega) is the founder of THEY’RE (theyre.co) (she/her/they/them). Riley supports small businesses, creatives, outsiders, and social enterprises through SEO efforts.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Riley Hope (Vega) is the founder of THEY’RE (theyre.co) (she/her/they/them). Riley supports small businesses, creatives, outsiders, and social enterprises through SEO efforts.

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There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Hi! I’m Louisa Frahm, SEO Director at ESPN. In this role, I manage a small but mighty SEO team consisting of two senior SEO analysts and a freelance SEO writer.

Holly Miller Anderson is currently a Lead, SEO Product Manager at Under Armour where she drives incremental organic revenue and traffic for the brand’s online presence in North America.

Andy Frobisher is a freelance SEO consultant, and formally the Head of SEO at Digitaloft. In this consultancy role he is responsible for the strategy and delivery of SEO for his clients.

Aleyda Solis is an SEO Consultant and Founder of Orainti, from where she provides SEO advice and consultancy to top brands worldwide.

Nick LeRoy is a freelance SEO consultant at Nick LeRoy Consulting. Nick specializes in SEO strategy, technical SEO, editorial strategy and site migration support for enterprise companies.

Emilija Gjorgjevska is a futuristic growth-minded person and digital native business engineer dedicated to understanding user intents, continuous education, and self-improvement.

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

Barb Davids is the owner of Compass Digital Strategies LLC. I help small businesses get more website traffic and leads through SEO and content marketing.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

Hayden Huber is an entrepreneur who co-founded Unscripted Exchanges in the winter of 2021. At Unscripted, Hayden is in charge of content creation and planning. Hayden helps grow the show through organic and paid advertisement.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Greg Finn is Head of Performance at Cypress North. In this role I oversee all digital marketing campaigns and ensure that clients are seeing success across initiatives.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Lisa Raehsler is the Chief Strategist and Founder at Big Click Co. My professional mission is to help businesses reach their goals through paid search ads, paid social ads, display, and audience targeting strategies.

Barrie Smith is a Freelance PPC Specialist, based in the United Kingdom. In this role, I plan, setup, optimisate, and ultimately, manage successful Google, YouTube Facebook, Instagram, LinkedIn and Bing Ads accounts.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Katie Thompson is the Founder of Katie Lingo, a content marketing service for agencies and small businesses.

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

Deborah Oyewole is a freelance content writer for SaaS and Tech brands, specializing in the Martech, Productivity, Edtech, and CRM niche.

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.