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Digital Marketers You Can Trust!

Digital Expertise, Authority & Trust!

Those who Talk the Talk / / Walk The Walk

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E-A-T stands for Expertise, Authority & Trust.

Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.

The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.

If I am missing anyone on the site or you have a recommendation please reach out on Twitter.

Meet Someone You May Not Know

Check out their profile. Give them a follow. Share some of their work.

Jess Joyce

Jess Joyce

Jess Joyce is an SEO Consultant at Inbound Scope. In this role, with my business partner we help B2B Saas companies scale and grow their organic landscape.

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Articles

Working Toward Alignment

Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.

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Learn from Some Amazing People!

There are a lot of great people in our industry that love to help others.

Learn more about them and why you should give them a follow!

Search Engine Optimization

Katie McDonald
SEO

Katie McDonald

Katie McDonald is an SEO specialist at Kaweb Marketing. In this role, I manage SEO accounts both B2B and B2C, including e-commerce and lead generation.

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SEO

Giulia Panozzo

Giulia Panozzo is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant at Neuroscientive.

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Montserrat Cano
SEO

Montserrat Cano

Montserrat Cano has 20+ years´ experience working as an International SEO & digital marketing and project management, currently consulting for global brands.

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Ewelina Westcott
SEO

Ewelina Westcott

Ewelina Westcott is a freelancer at SEO with EWE. In this role I work with clients from across the globe to maximise their SEO performance by utilising not only my SEO expertise but also English, German and Polish knowledge.

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John McAlpin
SEO

John McAlpin

John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.

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Digital Marketing

Yvie Ansari
Digital Marketing

Yvie Ansari

Yvie Ansari is the Founder & Director of yva media. In this role I help e-commerce businesses drive sales and revenue through a strategic and integrated digital marketing approach.

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Alice Roussel
Digital Marketing

Alice Roussel

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

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Hayden Huber
Digital Marketing

Hayden Huber

Hayden Huber is an entrepreneur who co-founded Unscripted Exchanges in the winter of 2021. At Unscripted, Hayden is in charge of content creation and planning. Hayden helps grow the show through organic and paid advertisement.

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Ashwin Balakrishnan
Digital Marketing

Ashwin Balakrishnan

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

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Jon LaFerriere
Digital Marketing

Jon LaFerriere

Jon LaFerriere is the Principal Consultant at Rare Dog Marketing Co. confidently crafting versatile digital marketing campaigns using channels like SEO, SEM, social media, email, and content.

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Paid Ads

Navah Hopkins
Paid Ads

Navah Hopkins

A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.

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Greg Finn
Paid Ads

Greg Finn

Greg Finn is Head of Performance at Cypress North. In this role I oversee all digital marketing campaigns and ensure that clients are seeing success across initiatives.

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Veronica Ruiz Morcillo
Paid Ads

Veronica Ruiz Morcillo

Veronica is a Paid Media consultant with nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments.

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Barrie Smith
Paid Ads

Barrie Smith

Barrie Smith is a Freelance PPC Specialist, based in the United Kingdom. In this role, I plan, setup, optimisate, and ultimately, manage successful Google, YouTube Facebook, Instagram, LinkedIn and Bing Ads accounts.

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Duane Brown
Paid Ads

Duane Brown

Duane Brown is the Founder and Head of Strategy at Take Some Risk Inc. In my role I spend some time managing a few key client accounts, while thinking about and working on strategy across our agency as well as our client’s business. We strongly focus on ecommerce, direct-to-consumer (DTC) and SaaS brands.

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Analytics

Marco Giordano
Analytics

Marco Giordano

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

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Greg Bernhardt
Analytics

Greg Bernhardt

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

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Ben Luong
Analytics

Ben Luong

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

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Brie E Anderson
Analytics

Brie E Anderson

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

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Dana DiTomaso
Analytics

Dana DiTomaso

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

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Content

Allison Lee
Content

Allison Lee

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

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Emily Gertenbach
Content

Emily Gertenbach

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

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Amy Aitman
Content

Amy Aitman

Amy Aitman is a content operations executive with two decades of communications, marketing and content strategy experience. Currently the COO for Venture 4th Media.

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Michelle Lowery
Content

Michelle Lowery

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

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Web Development

JL Faverio
SEO

JL Faverio

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.

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