If you or someone you know would like to be highlighted on the site please reach out on Twitter or LinkedIn!

Digital Marketers You Can Trust!

Digital Expertise, Authority & Trust!

Those who Talk the Talk / / Walk The Walk

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E-A-T stands for Expertise, Authority & Trust.

Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.

The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.

If I am missing anyone on the site or you have a recommendation please reach out on Twitter.

Meet Someone You May Not Know

Check out their profile. Give them a follow. Share some of their work.

Articles

Working Toward Alignment

Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.

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Learn from Some Amazing People!

There are a lot of great people in our industry that love to help others.

Learn more about them and why you should give them a follow!

Search Engine Optimization

Pablo Villalpando
SEO

Pablo Villalpando

Pablo Villalpando is an award-winning SEO Manager at Generation Tux. In this role, I lead technical website optimization and content marketing efforts to hit aggressive revenue goals through SEO.

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Natasha Burtenshaw-deVries
SEO

Natasha Burtenshaw-deVries

Natasha Burtenshaw-deVries is the Associate Director of Organic Growth at Flywheel Digital. In this role I empower my team to achieve meaningful, sustainable growth for our clients through SEO, content and CRO.

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Gabriella Sannino
SEO

Gabriella Sannino

Gabriella Sannino – Founder and Owner of Level343, LLC an International SEO and marketing company If you’re a woman in the industry, don’t be afraid to speak up and share your ideas and opinions.

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Erika Varangouli
SEO

Erika Varangouli

Erika Varangouli is the Head of SEO Branding at Semrush. In this role I am responsible for creating educational content around SEO, content marketing, brand marketing and more.

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Ana Pérez
SEO

Ana Pérez

Ana Pérez is a SEO Consultant at anaperezbotella.com. In this role I provide expertise and guidance to businesses, startups or individuals looking to improve their online visibility and organic search rankings.

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Digital Marketing

Katherine Watier Ong
Digital Marketing

Katherine Watier Ong

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is DC-based organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.

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Alice Roussel
Digital Marketing

Alice Roussel

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

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Hayden Huber
Digital Marketing

Hayden Huber

Hayden Huber is an entrepreneur who co-founded Unscripted Exchanges in the winter of 2021. At Unscripted, Hayden is in charge of content creation and planning. Hayden helps grow the show through organic and paid advertisement.

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Yvie Ansari
Digital Marketing

Yvie Ansari

Yvie Ansari is the Founder & Director of yva media. In this role I help e-commerce businesses drive sales and revenue through a strategic and integrated digital marketing approach.

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Tom Wright
Digital Marketing

Tom Wright

Tom Wright has been in Digital Marketing for 13+ years. I started in SEM then moved to SEO. From there, I become involved with Analytics and Personalization.

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Amie Sparrow
Digital Marketing

Amie Sparrow

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

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Paid Ads

Veronica Ruiz Morcillo
Paid Ads

Veronica Ruiz Morcillo

Veronica is a Paid Media consultant with nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments.

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Barrie Smith
Paid Ads

Barrie Smith

Barrie Smith is a Freelance PPC Specialist, based in the United Kingdom. In this role, I plan, setup, optimisate, and ultimately, manage successful Google, YouTube Facebook, Instagram, LinkedIn and Bing Ads accounts.

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Navah Hopkins
Paid Ads

Navah Hopkins

A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.

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Analytics

Ben Luong
Analytics

Ben Luong

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

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Brie E Anderson
Analytics

Brie E Anderson

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

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Dana DiTomaso
Analytics

Dana DiTomaso

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

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Greg Bernhardt
Analytics

Greg Bernhardt

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

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Marco Giordano
Analytics

Marco Giordano

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

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Content

Emily Gertenbach
Content

Emily Gertenbach

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

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Minnie Mururi
Content

Minnie Mururi

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

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Michelle Lowery
Content

Michelle Lowery

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

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Amy Aitman
Content

Amy Aitman

Amy Aitman is a content operations executive with two decades of communications, marketing and content strategy experience. Currently the COO for Venture 4th Media.

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Melissa Popp
Content

Melissa Popp

Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients.

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